First, tell us a bit about yourself.
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LoyaltyOne constantly receives questions from program operators, industry analysts and friends in the C-Suite about the size of the loyalty industry, whether the market is growing, where the money is going and most importantly, what it all means. In response, we decided to talk to operators, decision-makers, consumers and industry experts around the world with the goal of providing a useful perspective on the business of loyalty.
We’ve created a topline overview that captures strategic business findings at a glance. You’ll also find section summaries that speak to the big picture learnings and point you to the critical strategic and operational insights you need for decision-making.
We hope that this report will finally put to rest the question of whether customer loyalty is a program or a strategy. It’s both and the numbers confirm it. In this report, we assess end-to-end customer management and all the ways to activate customers and shape shopper behavior.
Two questions that should be top of mind:
If you’re ready to see the big picture on loyalty, scroll down to access the report. You’ll be glad you did.
SVP, Global Solutions
First, tell us a bit about yourself.