Crafting targeted offers that get results

Store Sale

Customer-centric promotional strategies that delight your shoppers

Shoppers are getting more and more savvy – and what they want and need is constantly evolving. We help you build targeted promotional strategies that show your shoppers how much you value their loyalty. To keep shoppers’ attention, we help you identify and deliver what they want before they know it themselves. 
Promotion Strategy Analytics

Deeper insights mean sharper relevance

Shoppers are becoming more and more savvy about retail marketing, and as a result their expectations are constantly evolving. We help you design promotions that engage your highest-potential customers, inspiring them to put more in their baskets and shop more often. By using data-driven insights to create more relevant offers, you not only stand out from the competition but spark bigger responses with a smaller investment, optimizing overall spend.

Focus on what works best

Today’s shoppers expect high-value, personalized offers that recognize and even anticipate their needs. Leveraging insights based on actual customer behavior, you can determine what’s working, what’s not and how to fine-tune execution accordingly. By rigorously analyzing each promotion, we help you direct your budget where it will have the most impact – in end-to-end programs that work best for your best shoppers, and therefore for your bottom line.

Personalized Offers
In-store Sale

Evaluate results from all angles

You can’t measure promotional effectiveness along one dimension. We analyze results at the product, customer and store levels, gauging the impact of discounting, ad placement, display space and many other factors. So your decisions about future programs are based on a complete picture of what’s worked before – and what hasn’t.

LoyaltyOne businesses focused on promotional strategy

With a powerful rewards currency shared by more than 200 partners, AIR MILES helps leading retail brands successfully influence shopper behavior and drive profitability.

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BrandLoyalty creates innovative, tailor-made loyalty programs that drive repeat purchase behavior, increase overall spend and help build long-term customer relationships.

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Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

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With a powerful rewards currency shared by more than 200 partners, AIR MILES helps leading retail brands successfully influence shopper behavior and drive profitability.

Learn more

BrandLoyalty creates innovative, tailor-made loyalty programs that drive repeat purchase behavior, increase overall spend and help build long-term customer relationships.

Learn more

Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

Learn more

Precima employs deep analytics expertise that turns customer insights into real, data-driven solutions.

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Precima employs deep analytics expertise that turns customer insights into real, data-driven solutions.

Learn more

Promotional Strategy insights

LoyaltyOne Holiday Retail Outlook

Report

2018 Holiday Retail Outlook

During the holiday season, retailers can see a 25% jump in loyalty reward redemptions and an 18% rise in reward points earned by shoppers...

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Blog

PART 4: How to Thrive in An Omnichannel, Digitally-enabled Retailing Landscape

If you’ve come this far with me, I’m hoping you’re on board with the need to embrace e-commerce and embed deep personalization...

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Webinar

Precima Talks Next-Gen Loyalty in Food Retailing

At the 2018 LEAD Marketing Conference, Graeme McVie, Chief Business Development Officer at Precima, joined industry leaders...

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Blog

Total Store Optimization Puts The Shopper At The Center Of Every Decision

The extended retail value chain has been using category management as its marketing and merchandising backbone for nearly 30 years...

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