Our capabilities – collector intelligence
Using world-class data management and analytics platforms, coalition partners are provided with an unmatched understanding of consumer behaviour and purchasing patterns through our collector intelligence services.
Data
When AIR MILES data is combined with external sources it provides a powerful, genomic view of collectors, with insights gathered from a combination of our robust database, over 20,000 unique attributes, and integrated machine learning.
Analytics
AIR MILES is equipped with specialized data science, digital analytics, location intelligence and market research to provide our partners with a 360-degree view of collectors’ purchasing habits and patterns. Our predictive modelling and advanced analytics capabilities enable partners to integrate and deepen collector knowledge, while refining audience targeting, product fit, optimal pricing, personalized offers and channel strategy.
Data Hub
AIR MILES best-in-class data hub and processing platform integrates data and analytics to deliver superior marketing value to our partners through a fast and accurate understanding of collector behaviour. The data hub enables data science, data sharing and product-building capabilities, enabling partners to integrate their own customer data and generate in-depth insights that can be used to optimize campaigns and measure performance.
