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About us

We bring brands closer to their customers

AIR MILES is Canada's most recognized loyalty program with nearly 11 million active collector accounts, representing approximately two-thirds of all Canadian households. With more than 25 years of experience, we have a proven track record of driving long-term loyalty. Our best-in-class, leading data management platform is built on more than 20,000 customer attributes, actioned through a suite of digital capabilities that allows for a seamless connection from understanding customers to influencing behaviour. This powerful combination of data, insight and the ability to action in real-time across channels ensures we deliver on our partners’ business objectives.


  • Our partners are provided with an unmatched understanding of consumer behaviour and the ability to create richer, more personalized, one-to-one experiences with their customers.
  • Our extensive coalition allows us to bring partners and their customers closer together, leveraging our engaged collector base and rich data set to drive ROI on every dollar spent. 
  • Partner with us today to access the AIR MILES expertise in loyalty program management, collector intelligence, and collector engagement, supporting your business objectives and driving business goals.

Collector value proposition

By offering collectors ways to get Miles on their everyday spend, the AIR MILES Reward Program makes good on our promise of Rewarding Canadians, every day™ at more than 300 global, national and online retailers, as well as through two leading national credit card providers. With the broadest range of reward options of any loyalty program in Canada, collectors are rewarded every 2 seconds.*Whether it’s by using AIR MILES Cash Miles towards in-store purchases, and through unparalleled flight, travel and merchandise reward options –there’s no wrong way to get rewarded.

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About LoyaltyOne

LoyaltyOne, Co. owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program.

Part of the Alliance Data family

Alliance Data Systems Corporation (NYSE: ADS), is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries. A FORTUNE 500 company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ over 8,500 associates at more than 50 locations worldwide.

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Alliance Data
* Based on AIR MILES Cash and Dream Rewards redemptions from July 2019 to June 2020.