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AIR MILES Loyalty Inc. and its affiliated businesses are leading advocates of privacy policies, practices and approaches that maintain an appropriate balance between the rights and expectations of individuals and the reasonable needs of business. In doing so, we engage customers, clients, business partners, industry leaders, government agencies and other loyalty stakeholders in the evolving discussion about data privacy and the proper protection, use and disclosure of personal information in all of the jurisdictions in which we operate. For further information about our privacy policies and approaches, please review the Privacy Policy of each specific AIR MILES Loyalty Inc. line of business.

Because this Website,, collects certain information about visitors, we have developed this Policy to inform you of AIR MILES Loyalty Inc.'s practices concerning the information that we collect and how it is used. To make this Policy easy to find, it is available on our homepage and at every point where identifiable information may be obtained. This Policy does not apply to the treatment of personal or business contact information collected off-line, or to websites found at other locations, including any of AIR MILES Loyalty Inc.'s affiliated lines of businesses. We encourage you to read this Policy before using our Website. Capitalized terms have the same meaning as in the Website Use Terms and Conditions.

Your use of the Website constitutes your agreement with all the terms of this Policy. If you do not agree with this Privacy Policy in its entirety, do not access or use any portion of this Website.


1. Information Collected collects certain information about visitors to its Website, in such cases as where an email is sent to AIR MILES Loyalty Inc. or one of our online forms is completed. AIR MILES Loyalty Inc. will use the information provided for administrative and marketing purposes such as fulfilling subscription requests, understanding and analyzing your responses, needs and preferences, and marketing and providing you information and services. The personal information provided can identify Website visitors and their businesses, and may include such items as name, employer name, email address, job title, job function, location of your business.

AIR MILES Loyalty Inc. may also collect or log information that cannot identify you personally including your computer’s Internet Protocol address and your domain name.


2. Cookies and Other Technologies

A cookie is a small text file that is sent to your browser from a website and stored on your computer's hard drive. As is standard practice on many Websites, AIR MILES Loyalty Inc. uses “cookies” to differentiate one user from another and to pass information from page to page during a single user's website session. They are read only by the server that placed them and cannot execute any code or virus.

Cookies also help us understand which parts of our Web sites are the most popular, where our visitors are going and how much time they spend there. You can decide if and how your computer will accept a cookie by configuring your preferences or options with most Internet browsers. Website Users who erase or block cookies, however, will not be able to access many areas or features of our Website.


3. How Information Provided by You Online is Used

We may use the information provided through our online forms to facilitate engagement with AIR MILES Loyalty Inc. and to fulfill subscriptions to the eNewsletter, respond to your request for information about AIR MILES Loyalty Inc., respond to comments you have about our Website, or services provided by AIR MILES Loyalty Inc.. You may be added to our email list (all such uses being subject to laws regulating them).

We may also aggregate the non-personal data for system administration purposes and to monitor use of the site. The aggregated data measures site visit information such as number of visits, number of pages viewed and other site statistics, and diagnoses of server requirements. This monitoring process enables us to continuously improve Content. We may also retain information regarding links to our Website.

AIR MILES Loyalty Inc. may also disclose personal or business contact information provided to it to comply with legal and regulatory requirements or to ensure compliance with the terms and conditions of this Website.


4. How Your Information is Protected

AIR MILES Loyalty Inc. takes physical, electronic and procedural measures to prevent unauthorized intrusion to our Website and the personal and business contact information collected.


5. Contact Us

Inquiries about AIR MILES Loyalty Inc.'s privacy policies can be forwarded to the AIR MILES Loyalty Inc. Privacy Office, PO BOX 130, Station B, Toronto, ON M5T 2T3 or by email to