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Collector value proposition

The AIR MILES® Reward Program is Canada’s most recognized loyalty program. It offers Canadians the largest coalition, providing ways to get Miles with 300+ leading global, national and online brands, and the broadest range of attainable and aspirational Rewards. Across Canada, AIR MILES collectors swipe their card over 1,000 times a minute, and get rewarded every 2 seconds*, making AIR MILES one of the fastest ways to get rewarded for your everyday spend.



Our collectors receive personalized and valuable offers through AIR MILES and Partner digital channels, providing even more ways to get Miles faster. Miles can then be used for a wide range of Rewards, from instant discounts in-store and online eVouchers using AIR MILES Cash Miles, or for travel, flight, merchandise and experiences using Dream Miles.


AIR MILES Cash offers Collectors the opportunity to use Miles towards their purchases instantly in-store at hundreds of partner locations, or online through eVouchers from brands like Starbucks, Spotify and Uber Eats. For every 95 Cash Miles used, Collectors get $10 towards everyday purchases.


AIR MILES Dream allows collectors to use Miles towards aspirational and attainable rewards, including over 1,000 products in our Merchandise portfolio from global brands. Additionally, Dream Miles can be used towards flight, car rentals, cruises, vacation packages and live experiences.  


Want to join the Program? 

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*Based on AIR MILES Cash and Dream Rewards redemptions from July 2019 to June 2020.