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Collector value proposition

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country. AIR MILES offers expansive earning opportunities including shopping in-store, online, booking travel, using an AIR MILES credit card, and two innovative new ways to earn - Card Linked Offers and AIR MILES Receipts. It's the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events, and attractions, or instantly on everyday essentials in-store or online.



Our collectors receive personalized and valuable offers through AIR MILES and Partner digital channels, providing even more ways to get Miles faster. Miles can then be used for a wide range of Rewards, from instant discounts in-store and online eVouchers using AIR MILES Cash Miles, or for travel, flight, merchandise and experiences using Dream Miles.


AIR MILES Cash offers Collectors the opportunity to use Miles towards their purchases instantly in-store at hundreds of partner locations, or online through eVouchers from brands like Starbucks, Spotify and Uber Eats. For every 95 Cash Miles used, Collectors get $10 towards everyday purchases.


AIR MILES Dream allows collectors to use Miles towards aspirational and attainable rewards, including over 1,000 products in our Merchandise portfolio from global brands. Additionally, Dream Miles can be used towards flight, car rentals, cruises, vacation packages and live experiences.  


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*Based on AIR MILES Cash and Dream Rewards redemptions from July 2019 to June 2020.