Precima

We turn customer data into actionable insights that will transform your business.

Grocery Store Merchandise

How well do you really know your shoppers?

Today's shoppers expect you to understand and satisfy their unique needs. Our data scientists, employing our advanced modelling and machine learning capabilities, thrive on dissecting and analyzing massive amounts of customer and basket data to uncover those needs.

Our cloud-based Software-as-a-Service solutions put actionable customer insights at the fingertips of your marketing and merchandising decision-makers and enable you to share these insights with suppliers. We promise, and deliver on proven results.

Grocery Promotions

Delivering on the promise of customer-centricity

The companies that best meet shopper needs are the companies that win and thrive, and that’s where Precima comes into the equation.

We help you understand your shoppers’ needs: their lifestyles, their life stages, their product preferences, their price sensitivities, their promotion preferences, and how they respond to marketing campaigns. 

But we then take the process to the next stage and determine precisely what marketing and merchandising actions will satisfy those shopper needs.  We determine which products should be stocked in each store; what prices should be put on the shelf, offered via the website and delivered via personalized offers; we identify which promotions are working, which should be tweaked to improve performance and which should be stopped; we design and create truly personalized customer marketing campaigns; and we provide a turnkey supplier collaboration solution to align suppliers with the needs of your shoppers.

Grocery Shelf

We help you make the best investments so you can define and deploy the right customer-centric strategy to build long-term loyalty among your shoppers.

A taste of Precima’s capabilities

We bring science to the challenge of getting the right items on the shelf, in the right locations, at the right price. Armed with nuanced data insights, you can pinpoint opportunities and balance merchandising trade-offs.

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We take a Total Store approach to price optimization so you develop a balanced and customer-centric pricing approach that delivers enhanced price perception while achieving performance targets.

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We determine which promotions should be stopped due to under-performance, which should be fixed to improve their performance and which should be continued or expanded.

Learn more

We bring science to the challenge of getting the right items on the shelf, in the right locations, at the right price. Armed with nuanced data insights, you can pinpoint opportunities and balance merchandising trade-offs.

Learn more

We take a Total Store approach to price optimization so you develop a balanced and customer-centric pricing approach that delivers enhanced price perception while achieving performance targets.

Learn more

We determine which promotions should be stopped due to under-performance, which should be fixed to improve their performance and which should be continued or expanded.

Learn more

We help you deliver personalized marketing communications that achieve exceptional response rates, highly attractive incremental sales and positive ROIs, and we do it at the scale required to make a difference.

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We offer a collaborative approach and an intuitive, shared platform that enables you to work seamlessly with your suppliers to achieve mutual success.

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We help you deliver personalized marketing communications that achieve exceptional response rates, highly attractive incremental sales and positive ROIs, and we do it at the scale required to make a difference.

Learn more

We offer a collaborative approach and an intuitive, shared platform that enables you to work seamlessly with your suppliers to achieve mutual success.

Learn more

Companies We Work With

UPCOMING EVENTS

Precima Insights

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Report

Next Generation Loyalty: Get it Right in Food Retail

Did you know Millennials are more likely to shop at a grocery store with a best-in-class loyalty program...

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Report

Preparing for the Future of Grocery Shopping

US total food spending increased 3.7% annually from 1991 to 2014 but food retailers’ sales increased...

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Webinar

Precima Talks Next-Gen Loyalty in Food Retailing

At the 2018 LEAD Marketing Conference, Graeme McVie, Chief Business Development Officer at Precima, joined industry leaders...

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Blog

Leveraging Machine Learning for Smarter Assortment Selection

Acquiring customer data isn’t a problem for retailers anymore. The new challenge is leveraging that data...

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