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Rewarding Canadians, every day

For almost 30 years, Canadians have trusted AIR MILES® and our Partners to reward them for their everyday shopping. Discover how we can help you build, develop and strengthen your relationship with your customers with our industry leading digital, data and analytics capabilities.

We’re in this together

When you work with AIR MILES, you are joining a network of more than 300 trusted Canadian, global and online brands. Become a Partner alongside brands like:

More than just a pretty Card

Loyalty program management

We know that long-lasting relationships are the foundation upon which all good businesses are built. AIR MILES powers your loyalty strategy through real-time, plug and play loyalty capabilities and expertise.

Collector intelligence

Where some see numbers, we see opportunities to anticipate, deliver on and exceed customer expectations. World-class data and analytics platforms create direct access for actionable insights.

Collector engagement

Keep them coming back for more with a smile when every interaction delivers more satisfaction. Delivering personalized and relevant interactions across every digital touchpoint.

The proof is in the numbers

Almost 11,000,000 active Collectors
That means AIR MILES is a fixture in over two-thirds of Canadian households.

Almost 7 Million contacts†
Our number of targetable digital contacts† gives us the ability to connect with a unique, robust customer group. 

2 seconds
That’s how often Collectors get a Reward every day*! With over 1,000 AIR MILES Cards scanned every minute**, it’s no surprise AIR MILES is one of the fastest ways to get rewarded!

Almost 80%†† of household spend covered with the AIR MILES coalition
AIR MILES Reward Miles are offered by hundreds of leading Canadian, global and online brands, across a varied array of categories.

See how we’re making an impact

  • Blog

    Global Loyalty Trend Gaining Momentum in the Canadian Market

    As the loyalty program evolution continues, card-linked offers (CLO) garner rapid adoption across th...

    Read More
  • Press Release

    The AIR MILES Reward Program welcomes Spotify and more to its Rewards portfolio

    Program experience for all Collectors bolstered by adding streaming service, Spotify, to roster of e...

    Read More
  • Blog

    The Retail Imperative: Building Strong Customer Relationships

    Never has it been more important to know your customers and nurture those relationships through a cu...

    Read More

We want to work with you!

Calling all innovators, dream chasers and forward thinkers: it’s time to do the best work of your life. Join our team today.

† Based on data derived from Collectors that collected at least one Mile in the past 24 months. Data is matched against similar Google account holder data, recording commonalities as a match.

†† Coverage of household spend calculated using Canadian Census Program data; excludes mortgages and taxes.

* Based on AIR MILES Cash and Dream Rewards redemptions from July 2019 to June 2020.

** Based on retailer store hours.