Delighting shoppers all along their journey

In-store experience

The power of positive experiences

If you’re like most retailers, you’ve made improving shoppers’ interactions with your brand a top priority. With so much data from countless transactions, plus a wealth of customer feedback from loyalty activities and social media, how do you ensure the best return on your investment? That’s where LoyaltyOne can help. Through rigorous data analysis, we’re able to prioritize the shopping experiences that matter to your most valuable shoppers. The result: top-line revenue growth and increased market share.

Walking Into Store

Mapping the entire shopper journey

Customers’ experience with your brand begins well before they walk in your door and continues long after they carry on elsewhere. We help you map their entire shopping journey from end to end, analyzing behavior by segment and gauging how different patterns affect the top line. We then identify your best opportunities for improvement and help you create special experiences that will make shoppers want to visit again.

Research: The first critical step

LoyaltyOne, in collaboration with Verde Group, has developed a new way of understanding customer experience – with a SaaS-based insights tool we call WisePlum. Shoppers, responding to surveys, don’t just compare you to your competitors; they rank all of their retail interactions across multiple categories. WisePlum then matches customers’ brand-targeted responses to information gathered on their spending patterns. This powerful research application helps you identify potentially negative experiences, quantify the financial risks and craft innovative strategies to ensure your brand stays ahead of the curve.
CS-HollisticCustomerStrategy

LoyaltyOne businesses focused on customer experience

Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

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A full-service mobile agency, Ice Mobile combines data and digital to create personalized experiences for shoppers.

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WisePlum helps retail leaders understand their customers’ experience and maximize their return on CX investments.

Learn more

Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

Learn more

A full-service mobile agency, Ice Mobile combines data and digital to create personalized experiences for shoppers.

Learn more

WisePlum helps retail leaders understand their customers’ experience and maximize their return on CX investments.

Learn more

Customer Experience insights

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Blog

Grocers Beware: Food Delivery Closing the Gap Between Campus and Commerce

While recent reports revealed that many cash-strapped students go a day or more without eating, in many parts of the country...

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Blog

How Major Mergers Are Changing Your Favorite Private Brands

What a difference a day makes. Or, in the case of Amazon and Whole Foods, what a difference a day can make for 365 Everyday Value...

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Report

CX Intention vs. Impact: Making Sense of the Ever-evolving Retail

Retail all over the world is changing dramatically. In research developed by LoyaltyOne, we asked 500 retailers and...

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Case Study

Measuring the impact of your customers' experience

If improving customer experiences is a top competitive priority for the vast majority of brands...

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