What We Do / Customer Analytics

Decoding patterns in shopper behavior

Grocery Promotion

Get to know your shoppers better

LoyaltyOne’s data scientists can open up a whole new world of shopper insights. Our cutting-edge analytics don’t just look at what people buy, but also where, when, how often, in what quantities and combined with what other related items – or even choices that seem unrelated. Leveraging all of that data and more, we make highly informed predictions about what your shoppers will do next, so you can optimize your retail strategy.

Shopper Analytics

We take you deep into your data

Our analytics experts are relentless, drilling down into your shopper data and interpreting patterns and correlations from all angles. The insights we uncover point the way to big opportunities right across the business, whether your focus is on marketing, promotions, merchandising, pricing, vendor collaboration – or all of the above.

Putting insights into action

Like many retailers, you may feel you’re drowning in data. But it doesn’t have to be that way. We bring a practical perspective to analytics that’s grounded in more than two decades of hands-on experience. We equip you with the tools and know-how to turn vast amounts of shopper information into clear, actionable insights that fit your business model and reflect your customers’ priorities.

Shopper Behaviour

LoyaltyOne businesses Focused on Customer Analytics

Using the power of the AIR MILES currency and a coalition of retailers, AIR MILES helps businesses influence customer behavior and drive profitability.

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Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

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Precima employs deep analytics expertise that turns customer insights into real, data-driven solutions.

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AIR MILES Reward Program

AIR MILES

Using the power of the AIR MILES currency and a coalition of retailers, AIR MILES helps businesses influence customer behavior and drive profitability.

Learn more
GlobalSolutions-Nav

Global Solutions

Global Solutions provides future-facing loyalty and CX services and solutions, helping retailers adapt to today's shoppers.

Learn more
Precima

Precima

Precima employs deep analytics expertise that turns customer insights into real, data-driven solutions.

Learn more

WisePlum helps retail leaders understand their customers’ experience and maximize their return on CX investments.

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WisePlum_RGB

WisePlum

WisePlum helps retail leaders understand their customers’ experience and maximize their return on CX investments.

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Customer Analytics insights

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Report

Next Generation Loyalty: Get it Right in Food Retail

Did you know Millennials are more likely to shop at a grocery store with a best-in-class loyalty program...

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Report

Preparing for the Future of Grocery Shopping

US total food spending increased 3.7% annually from 1991 to 2014 but food retailers’ sales increased...

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Blog

Leveraging Machine Learning for Smarter Assortment Selection

Acquiring customer data isn’t a problem for retailers anymore. The new challenge is leveraging that data...

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WP-TheMachineLearningRetail-Thumb

Report

The Machine Learning Retail Revolution

Simply put, machine learning unleashes the potential of computers and the cloud...

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