What We Do / Customer Analytics

Decoding Patterns in Shopper Behavior

Grocery Promotion

Get to Know Your Shoppers Better

LoyaltyOne’s data scientists can open up a whole new world of shopper insights. Our cutting-edge analytics don’t just look at what people buy, but also where, when, how often, in what quantities and combined with what other related items – or even choices that seem unrelated. Leveraging all of that data and more, we make highly informed predictions about what your shoppers will do next, so you can optimize your retail strategy.

Shopper Analytics

We take you deep into your data

Our analytics experts are relentless, drilling down into your shopper data and interpreting patterns and correlations from all angles. The insights we uncover point the way to big opportunities right across your business, whether your focus is on marketing, promotions, merchandising, pricing, vendor collaboration – or all of the above.

Putting insights into action

Like many retailers, you may feel you’re drowning in data. But it doesn’t have to be that way. We bring a practical perspective to analytics that’s grounded in more than two decades of hands-on experience. We equip you with the tools and know-how to turn vast amounts of shopper information into clear, actionable insights that fit your business model and reflect your customers’ priorities.

Shopper Behaviour