AIR MILES Reward Program

Canada's most recognized loyalty program for more than two decades.

AIR MILES Collectors

A CANADIAN HOUSEHOLD NAME

AIR MILES is all about knowing your customers, with more than 11 million AIR MILES Collector accounts across Canada. As the most recognized loyalty program, the AIR MILES coalition has more than 200 retailer brands, 100s of online retailers, and two AIR MILES credit card partners. AIR MILES Cards are swiped a 1,000 times a minute, every minute of every day, 7 days a week, from grocery stores to gas stations to home improvement centers, leading to a reward being redeemed every 3.3 seconds. What that means for you is deep, valuable insights that let you connect with your shoppers like never before.
BMO and AIR MILES

Let us handle the details

A lot goes on behind the scenes in managing a coalition loyalty program. When you join AIR MILES, LoyaltyOne handles it all - technology infrastructure, analytics, Collector experience and rewards sourcing and distribution. As a Partner you get access to AIR MILES marketing channels including one of the largest opt-in email databases in Canada. And with our longstanding experience, we know what drives response to help you build a strategy that makes the most of the Program for your brand.

A strategy that works

Let our loyalty experts help you get the most out of your participation in the Program with strategic planning services informed by decades of industry experience and leading research capabilities.
AMRP Cineplex

A taste of AIR MILES’ capabilities

Loyalty isn’t just about cards and points. It’s about connecting with your shoppers to deliver exactly what they need, time and time again.

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Every product researched, store visited, item purchased, reward redeemed – we’re looking at your data from every angle, and turning it into actionable insights that boost your bottom line.

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Improving your customers’ experience is vital. Do you know where to focus your efforts to really keep them coming back? We’d love to help.

Learn more

Loyalty isn’t just about cards and points. It’s about connecting with your shoppers to deliver exactly what they need, time and time again.

Learn more

Every product researched, store visited, item purchased, reward redeemed – we’re looking at your data from every angle, and turning it into actionable insights that boost your bottom line.

Learn more

Improving your customers’ experience is vital. Do you know where to focus your efforts to really keep them coming back? We’d love to help.

Learn more
Kent-Testimonial-Image

"The relationship we share with our dedicated AIR MILES account team is very close and they work as an extension of our business. We have a regular cadence planned meetings and program impact reviews that shape our marketing campaigns and strategic projects using insights and recommendations from LoyaltyOne."

Adam Newhouse

Marketing Director, KENT

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AIR MILES insights

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Exercising Impact: Frequency Incentives Motivate Positive Behavior Change

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Shell and AIR MILES Tap New Customer Segment to Build Share of Wallet

Increasing share of wallet is critical for growth in the competitive retail gas market, where consumer spend is essentially fixed...

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