Our core pillars – Social impact
AIR MILES invests in the potential of Canadian communities.
By 2023, our 11 million Collectors will understand that the AIR MILES Reward Program offers an opportunity to make a difference by enabling our Collectors and Partners to use the AIR MILES Reward Program as a tool for social change in Canadian communities.
Social impact success stories
Happy Every Day – Spreading awareness
Launched during the pandemic, Happy Every Day is an online community built to engage, excite and entertain all Canadians as a reward for doing their part while staying at home. Featuring digital performances, celebrity appearances, live events curated for the whole family and more, Happy Every Day offers Canadians from coast to coast a daily dose of happiness during these unprecedented times. Joining the community is as easy as visiting the AIR MILES Canada Facebook page and joining the conversation.
Our COVID-19 campaign – Social impact through crisis
In April of 2020, the AIR MILES Reward Program announced its commitment in support of two leading Canadian charities, Kids Help Phone and Food Banks Canada, by allowing Collectors to donate AIR MILES Dream Miles. Also, for every 500 Dream Miles that Collectors donated, AIR MILES contributed $50. With AIR MILES providing critical support, the campaign has raised over $1.2 million and counting.