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Our core pillars – Social impact

AIR MILES invests in the potential of Canadian communities.

Our commitments

By 2023, our 11 million collectors will understand that the AIR MILES Reward Program offers an opportunity to make a difference by enabling our collectors and partners to use the AIR MILES Reward Program as a tool for social change in Canadian communities.

Social impact success stories

Happy Every Day – Spreading awareness

Launched during the pandemic, Happy Every Day is an online community built to engage, excite and entertain all Canadians as a reward for doing their part while staying at home. Featuring digital performances, celebrity appearances, live events curated for the whole family and more, Happy Every Day offers Canadians from coast to coast a daily dose of happiness during these unprecedented times. Joining the community is as easy as visiting the AIR MILES Canada Facebook page and joining the conversation.

Our COVID-19 campaign – Social impact through crisis

In April of 2020, the AIR MILES Reward Program announced its commitment in support of two leading Canadian charities, Kids Help Phone and Food Banks Canada, by allowing collectors to donate AIR MILES Dream Miles. Also, for every 500 Dream Miles that collectors donated, AIR MILES contributed $50. With AIR MILES providing critical support, the campaign has raised over $1.2 million and counting.

Our partners in social impact


Kids Help Phone


Discover our other core pillars



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Giving back

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Diversity, equity and inclusion

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