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Our core pillars – Giving back

AIR MILES knows that we’re stronger together.

Our commitments

By 2023, our volunteer program will be a core driver of our employee attraction, retention and advancement by cultivating an engaged workforce that is passionate about giving back their time, resources and skills.


Giving back success stories

AIR MILES x You – A commitment to empowerment

AIR MILES is powered by the amazing people we work with. Fuelled by passion, AIR MILES x You is all about coming together to make change possible in our communities, Canada and beyond. AIR MILES x You encapsulates our matching programs, skills-based volunteering and regular volunteering, including our signature event, Miles in Action.

MILES in Action – All helping hands on deck

Miles in Action is our signature volunteer event, where each Associate participates in a half-day volunteer activity. Each year, we work with 40+ partners in our four office locations, volunteering over 3,000 hours.

Skills-based volunteerism – Using talents for good

Leveraging our skills as a business, AIR MILES empowers Associates to give back, using the talents of Associates to strengthen the infrastructure of nonprofits, helping them build and sustain their capacity to successfully achieve their missions.

Youth Empowerment Grant – supporting our future

At AIR MILES, we believe that every young person should have access to the tools and resources they need to build a flourishing future for themselves. This is why we created our Youth Empowerment Grant. Recipients are selected by a panel whose members come from across the business, who ensure Associates have every opportunity to give back to their communities.

Our Partners in giving back


Kids Help Phone


Discover our other core pillars


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Diversity, equity and inclusion

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Social impact

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