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Our core pillars – Giving back

AIR MILES knows that we’re stronger together.

Our commitments

By 2023, our volunteer program will be a core driver of our employee attraction, retention and advancement by cultivating an engaged workforce that is passionate about giving back their time, resources and skills.


Giving back success stories

Miles In Action – A commitment to empowerment

AIR MILES is powered by the amazing people we work with. Fuelled by passion, Miles In Action is all about coming together to make change possible in our communities, Canada and beyond. Miles In Action encapsulates our matching programs, our skills-based volunteering and regular volunteering, and our signature events.

Curated volunteer and advocacy events - All helping hands on deck


Miles In Action includes our signature volunteer and advocacy events at which associates participate in curated volunteer activities. Each year we work with 40+ partners across four office locations and volunteer thousands of hours.

Skills-based volunteerism – Using talents for good

Leveraging our skills as a business, AIR MILES empowers associates to give back, using the talents of associates to strengthen the infrastructure of nonprofits, and helping them build and sustain their capacity to successfully achieve their missions.

Youth Empowerment Grant – Supporting our future

At AIR MILES, we believe that every young person should have access to the tools and resources they need to build a flourishing future for themselves. That's why we created our Youth Empowerment Grant. Recipients are selected by a panel, composed of members across the business, who ensure associates have opportunities to give back to their communities.

Our partners in giving back


Kids Help Phone


Discover our other core pillars



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Diversity, equity and inclusion

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Social impact

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