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Making change happen together

See how we’re building a better tomorrow through the four pillars of our impact strategy. The AIR MILES® Reward Program enables our partners, collectors and associates to create lasting social and environmental change in Canadian communities.

Goal oriented, people driven

Guided by our impact strategy’s four pillars, see how we’re taking action and working towards building a better tomorrow.



AIR MILES is in it for the long haul.

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Giving back

AIR MILES knows that we’re stronger together.

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Diversity, equity and inclusion

AIR MILES is for everyone.

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Social impact

AIR MILES invests in the potential of Canadian communities.

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Stories of impact in action

Dream donations - Give a little extra!

AIR MILES empowers collectors to engage with the Program in a way that benefits the communities around them. By using Miles, collectors can make a donation towards Canadian charities like Food Banks Canada, Kids Help Phone and motionball in support of the Special Olympics.


AIR MILES Youth Empowerment Grant – Driving support of the next generation

We provide funding grants to a diverse set of charities that are making a difference across four areas of empowerment: basic needs, education, employment and developing leaders. The best part? A committee of trained AIR MILES associates make funding decisions based on creating sustained social impact within the community.

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We’re just getting started.

See more of the ways AIR MILES is making an impact.