Making change happen together
See how we’re building a better tomorrow through the four pillars of our impact strategy. The AIR MILES® Reward Program enables our Partners, Collectors and Associates to create lasting social and environmental change in Canadian communities.


Goal oriented, people driven
Guided by our impact strategy’s four pillars, see how we’re taking action and working towards building a better tomorrow.
Stories of impact in action

Dream donations - More rewarding Rewards!
AIR MILES empowers Collectors to engage with the Program in a way that benefits the communities around them. By using Miles, Collectors can make a donation towards Canadian charities like Food Banks Canada, Kids Help Phone and motionball in support of the Special Olympics.

AIR MILES Youth Empowerment Grant – Driving support of the next generation
We partner with a diverse set of charities that are making a difference across four areas of empowerment; basic needs, education, employment and developing leaders. The best part? Funding decisions are made by a committee of Associates who are being coached in how to create sustained social impact in their communities.