About us
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We bring brands closer to their customers
AIR MILES is Canada's most recognized loyalty program with nearly 10 million active collector accounts. With more than 25 years of experience, we have a proven track record of driving long-term loyalty. Our best-in-class, leading data management platform is built on more than 20,000 customer attributes, actioned through a suite of digital capabilities that allows for a seamless connection from understanding customers to influencing behaviour. This powerful combination of data, insight and the ability to action in real-time across channels ensures we deliver on our partners’ business objectives.
- Our partners are provided with an unmatched understanding of consumer behaviour and the ability to create richer, more personalized, one-to-one experiences with their customers.
- Our extensive coalition allows us to bring partners and their customers closer together, leveraging our engaged collector base and rich data set to drive ROI on every dollar spent.
- Partner with us today to access the AIR MILES expertise in loyalty program management, collector intelligence, and collector engagement, supporting your business objectives and driving business goals.
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Collector value proposition
By offering collectors ways to get Miles on their everyday spend, the AIR MILES Reward Program makes good on our promise of Rewarding Canadians, every day™ at more than 300 global, national and online retailers, as well as through a leading national
credit card provider. With the broadest range of reward options of any loyalty program in Canada, collectors are rewarded every 2 seconds.* Whether it’s by using AIR MILES Cash Miles towards in-store purchases, and through unparalleled flight,
travel and merchandise reward options –there’s no wrong way to get rewarded.