As sports fans turn their attention from the World Cup to NFL playoffs, the AIR MILES® Reward Program (AIR MILES) is announcing its latest partnership with leading sports entertainment platform, DAZN. AIR MILES collectors will be able to earn Reward MilesTM when activating a new subscription with DAZN until February 28, 2023, bringing more value to sports fans across the country.
Founded in the UK and now a globally recognized brand, DAZN streams live and on-demand sports content in more than 200 countries and territories. For viewers in Canada, this includes access to every National Football League (NFL) game, including the upcoming Super Bowl LVII 2023, amongst other major global sports leagues, such as UEFA Champions League, MLB Network, and more.
“In the spirit of bringing the most value possible to our collectors, we’re continuing to look for earning opportunities that transcend what consumers expect from loyalty programs. Our partnership with DAZN is the latest example of this, bringing the world of sports into living rooms across the country and Miles into collector accounts,” says Shawn Stewart, President, AIR MILES Reward Program. “Just as DAZN has made sports streaming a seamless and more accessible experience, our partnership seeks to bring earning opportunities to a wider group of collectors, throughout various aspects of their everyday lives.”
“Partnerships have played an integral role in our mission to become the world’s leading sports platform, and we’re looking forward to working closely with AIR MILES,” says Norm Lem, SVP Revenue, DAZN Canada. “Partnering with such an organization means bringing a more rewarding premium sports experience to Canadian fans, which is one of our biggest priorities.”
At launch, AIR MILES collectors will earn 150 Bonus Miles when activating a new annual subscription with DAZN through airmilesshops.ca or when using their linked Mastercard by February 28, 2023. Terms apply.
To learn more about AIR MILES, visit airmiles.ca or download the AIR MILES app today.
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