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Rona and the Air Miles Reward Program Sign Multi-year Renewal Agreement

July 07, 2014

TORONTO — RONA Inc. and LoyaltyOne, Co., owner of the AIR MILES Reward Program, announce that they have entered into a multi-year renewal of their long-standing arrangements which allow RONA to issue AIR MILES reward miles and accept AIR MILES Cash redemptions at more than 500 stores across Canada that operate under RONA banners.

AIR MILES Collectors earn reward miles on all purchases made at RONA retail banners at a rate of 1 reward mile for every $20 spent, and can take advantage of bonus offers and promotional multipliers on products at more than 500 RONA retail stores. All holders of RONA commercial or consumer credit cards can double their AIR MILES reward miles every time they use their cards. AIR MILES Collectors who have opted-in to the AIR MILES Cash feature can also instantly redeem their reward miles at the cash register at a rate of 95 reward miles for $10 off their purchases.

"As Canada 's number one home improvement retailer, we are proud to be associated with AIR MILES, Canada'spremier loyalty program. For more than 20 years, we have continuously offered the AIR MILES program to our customers,'' says Claire Bara, Marketing Vice President at RONA. "We know our customers are avid AIR MILES Collectors who recognize the value of the program. Our partnership allows us to offer our AIR MILES customers key incentives, unique promotions and add value to their shopping experience and allows us to better understand and anticipate their needs."

"RONA was one of the original Sponsors that launched with the AIR MILES Reward Program more than two decades ago, and continues to be an important part of our continued success," says Andy Wright, President, AIR MILES Reward Program. "More than 20 years later, our two companies maintain a close partnership and work together to fulfill the same objective - to reward customers for their continued loyalty."

RONA retail banners in the agreement include all RONA-branded banners. For more information on RONA offers and other AIR MILES Sponsors, visit www.airmiles.ca.

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