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AIR MILES partners with and Metaverse Group

November 22, 2022

AM X Tokens-com_Metaverse (002)

The AIR MILES® Reward Program is thrilled to announce that it has partnered with and Metaverse Group to become the first brand-agnostic loyalty program of the Metaverse. This new partnership model will open the doors for AIR MILES to create innovative new channels for partner brands to connect with consumers while extending the scale of the program in the digital world.

The AIR MILES currency is currently issued at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country. This breadth and scale of its existing partnership models, coupled with the engagement of the millions of Canadians who carry the AIR MILES card in their wallet or have the app on their phone, puts the program in a unique position to leverage this new partnership to extend its reach and impact into the Metaverse.

"As an organization, we are exploring every opportunity to create meaningful connections between the brands we partner with and the customers who engage with AIR MILES every day, including expanding our partnership models in a more open and flexible world. This first-of-its-kind partnership model represents a unique opportunity for us to create exciting new channels for brands to connect with consumers, showcase new reward opportunities for collectors, and grow new communities in a Web3 universe," said Shawn Stewart, President, AIR MILES Reward Program. "Together with and Metaverse Group, we are excited and motivated to tap into the tremendous potential of the Metaverse and bring innovative new solutions to brands and customers everywhere."

" is a leader in the Web3 ecosystem and we are proud to add Canada's leading loyalty rewards company, AIR MILES, to our client roster," said Andrew Kiguel, Co-Founder and CEO of "Our ability to deliver disruptive Web3 strategies allows us to continue to work with North America's most impactful brands and to move the needle in Web3 adoption across sectors."

"Metaverse Group is excited to partner with such an innovative loyalty program as AIR MILES.  There are so many unique opportunities to create value for both Metaverse Group clients and AIR MILES clients. Web3 has endless possibilities for brands to create new and interesting offerings using rewards such as AIR MILES," commented Lorne Sugarman, CEO, Metaverse Group.

Through this new partnership with and Metaverse Group, AIR MILES is now capable of enabling partners to issue Miles within the metaverse, providing an entirely new way for AIR MILES collectors to earn when engaging with brands. AIR MILES will be sharing more details on these new opportunities soon. In the interim, brands looking to be part of this exciting chapter in the AIR MILES story can contact us here.

To learn more about AIR MILES, visit or download the AIR MILES app today.

For more information: Allie Martin,, 905-749-0228
  • Press Release