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Metro and AIR MILES Extend Partnership

January 15, 2015

Metro Inc., a leader in the food and pharmaceutical sectors in Quebec and Ontario, and LoyaltyOne, Co., owner and operator of the AIR MILES Reward Program, have  signed a new multi-year agreement that extends their partnership for the Ontario market, excluding Thunder Bay.  Metro customers will continue to earn AIR MILES reward miles in Ontario and take advantage of the program’s broad reward portfolio, including the AIR MILES Cash feature.

With Ontario’s second largest grocery retail market share, Metro has been a Sponsor in the AIR MILES Reward Program since 1998. Metro stores have been the number one destination for AIR MILES Cash redemptions in Ontario since the introduction of this feature in 2012.

"We are pleased to have extended our partnership with AIR MILES and continue to offer our customers the opportunity to earn and redeem AIR MILES in our Metro stores in the province of Ontario. Working closely with AIR MILES, we will continue to deploy in-store promotions and personalized programs that our customers have cherished for the past 17 years,” says Marc Giroux, Vice President and Chief Marketing and Communications Officer, Metro Inc.

"A pillar AIR MILES Sponsor and leader in the high-frequency grocery sector, Metro has, and continues to play, a key role in the AIR MILES coalition," says Andy Wright, President, AIR MILES Reward Program. "We are excited to build on this long-time relationship and further support Metro’s focus on their customers and delivering excellent value.” 

For more information on Metro offers and other AIR MILES Sponsors, visit www.airmiles.ca.

About Metro

With annual sales of over $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners

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