Collector engagement – Lifecycle management
AIR MILES uses lifecycle management intelligence to design impactful targeting marketing initiatives that are data-driven and linked to our Partners’ lifecycle strategies.
Leveraging our robust data set and the power of the Coalition, AIR MILES creates personalized experiences for Collectors shopping with our Partners. Through automated CRM, AIR MILES identifies ¬and targets the Collectors most likely to engage in the Program and guides them through the sales funnel with multiple touchpoints across multi-channel programs.
The Power of personalization
AIR MILES improves the customer journey by utilizing our wide breadth of insights, bringing relevant one-to-one offers to Collectors that are best aligned with their propensity to shop. By providing this level of personalization, AIR MILES drives Collectors back to Partner locations (online or in-store), building relationships and often increasing basket size.