Collector engagement – Lifecycle management
AIR MILES uses lifecycle management intelligence to design impactful targeting marketing initiatives that are data-driven and linked to our partners’ lifecycle strategies.
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Automated CRM
Leveraging our robust data set and the power of the coalition, AIR MILES creates personalized experiences for collectors shopping with our partners. Through automated CRM, AIR MILES identifies ¬and targets the collectors most likely to engage in the program and guides them through the sales funnel with multiple touchpoints across multi-channel programs.
The Power of personalization
AIR MILES improves the customer journey by utilizing our wide breadth of insights, bringing relevant one-to-one offers to collectors that are best aligned with their propensity to shop. By providing this level of personalization, AIR MILES drives collectors back to partner locations (online or in-store), building relationships and often increasing basket size.
![](https://www.loyalty.com/images/default-source/2020-refresh_all-images/our-capabilities/collector-engagement/power-of-personalization.jpg?sfvrsn=605c681f_4)