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Collector engagement – Digital properties

AIR MILES Reward Program experiences integrate into the Partners’ digital properties, extending the Program experience across the Coalition. Partners are also able to access a broad range of marketing channels – such as mobile app, Web properties, email, off-network and AdTech – to target Collectors.

The AIR MILES toolkit of capabilities is used to target and reach Collectors in fully integrated marketing strategies across platforms including email, mobile, social, search, print, Web, in-store and programmatic ads. By combining exclusive first-party Coalition and transactional data with third-party insights, AIR MILES improves our Partners’ reach among current and prospective Collectors, driving them to purchase.

Mobile

The AIR MILES mobile app is a one-stop-shop that makes it easy for Collectors to engage with the program by offering the ability to browse rewards, easily access offers from our Partners, view recent transactions, get Miles by scanning their digital card and more. Partners can reach Collectors with personalized and targeted offers, specific to their customers’ unique needs, driven by first-party data.

Web properties

Our Web properties, airmiles.ca and airmilesshops.ca, benefits our Partners through the robust reach and ability to deliver highly targeted and personalized offers as well as advertising. We leverage front-end technology to provide a consistent, personalized digital experience and our redesigned airmiles.ca showcases refined help tools, detailed self-service options, frictionless profile updating, personalized bonus offers and more.

Email

AIR MILES has one of the largest opt-in email databases in Canada, giving us an unparalleled ability to reach Collectors. In addition to our digital and Web offerings, this medium provides an avenue for our Partners to reach Collectors by providing relevant offers based on our deep understanding of consumer habits.

AdTech

AdTech represents our full toolkit of capabilities used to target and reach Collectors in a fully integrated marketing strategy across platforms including email, mobile, social, search, print, Web, in-store and programmatic ads, bridging a major gap for organizations unable to stitch together online and offline worlds.

By combining exclusive first-party Coalition and transactional data with third-party insights, AIR MILES improves Partner organizations’ reach among current and prospective Collectors and drives them to purchase. At the outset of any campaign, AIR MILES has a better understanding of who is being targeted and, of those, who would be more likely to convert. With a “test and learn” approach, we track and respond to campaigns in real-time, enabling Partners to adjust campaign optimization as needed and increase the overall campaign ROI. Upon wrapping the campaign, AIR MILES identifies how each interaction contributed to sales at a Partner location.