About Us

International Experience

Loyalty on a Global Level

One of the world´s leading loyalty marketers, BrandLoyalty creates and implements innovative, incentive-driven shopper loyalty programs designed to drive immediate improvements in retail performance for food retailers worldwide.  Since it was founded in 1995, BrandLoyalty managed execution of  more than 3,000 successful loyalty programmes – driving improvements in customer penetration, frequency, basket size and brand perception for the world’s top grocers including REWE, Auchan, TESCO and Metro.  Somewhere in the world, a BrandLoyalty reward – figurine, plush or a kitchen knife, a pan or a cutlery set – crosses the checkout counter every single second of every day. 

In 2012, BrandLoyalty took over IceMobile, a company which specialises in developing mobile services. This takeover has enabled BrandLoyalty to take an important step forward in the field of innovative digital loyalty programmes.

Acquired by LoyaltyOne in January, 2014, BrandLoyalty operates in more than 50 countries.  With more than 18 years’ experience, BrandLoyalty has over 500 employees and 20 offices throughout Europe, Asia, Africa and America.  The BrandLoyalty head office is located in Den Bosch, the Netherlands.

As part of Alliance Data Systems, BrandLoyalty increased their capabilities and knowledge due to the fact that BrandLoyalty can offer complementary best-in-class solutions; Precima’s extensive data analytics capabilities and BrandLoyalty’s proven expertise in short-term loyalty programmes are both reinforced by IceMobile’s unique digital solutions.

Our Journey with Dotz

Originally launched in 2000 as a multi-retailer online mall, Dotz has evolved into a full-scale retail coalition, partnering with some of Brazil’s top brands such as Banco do Brasil, Super Nosso, ALE and Magasin Luisa.

LoyaltyOne provides strategic counsel, program design, operational planning, business development support and guidance on best practices to ensure the program continues to strive.


The World's 5th Largest Market

Although the emerging middle class in Brazil offers exciting growth opportunities, more than 100 million Brazilians still don’t fall into this group.

With that in mind, Dotz has created an accessible currency that offers a broad spectrum of rewards. With functional and aspirational redemption opportunities, Dotz has been successful in appealing to all Brazilians in markets large and small.


Banco do Brasil advertisement

Creating Value for Business Partners

The broad appeal of Dotz has led to a significant impact on our Sponsors’ businesses. The program enables Sponsors to quickly identify and segment shoppers that represent the majority of their sales and helps them identify patterns in shopper buyer behaviors.

This enables them to adapt their marketing strategies and communications to create more consistently engaged and profitable long-term customers.

Learn more about the Dotz Coalition Program

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