Research & Insights

Case Studies

Measuring the Impact of Your Customers' Experience

If improving customer experiences is a top competitive priority for the vast majority of brands and dissatisfied shoppers aren't afraid to defect, the margin for error is about to get slimmer for retailers.
To help a grocery retail client understand its customer journey and friction points, LoyaltyOne Consulting using advanced data analytics and provided actionable insights on how to:

  • Rank problem experiences and their financial impact;
  • Measure the likeliness of problem per segment;
  • Estimate the overall economic opportunity.

Download this case study to find out how LoyaltyOne and Verde Group were able to fix the grocer’s biggest customer experience issues and drive the highest ROI.

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