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AIR MILES Launches New Earning Opportunities With Goodfood and More

November 07, 2022


The AIR MILES® Reward Program is thrilled to announce it is expanding its partner portfolio and enhancing collectors’ earning potential with the launch of three new brand partners.  Beginning November 1, millions of collectors can earn miles when they shop at Goodfood, Natura Market or Peter & Paul’s Gifts by simply linking any Canadian-issued Mastercard to their AIR MILES account. The launch of these new brand partners reflects AIR MILES commitment to expanding its partnership model to  provide opportunities for brands to create meaningful connections with the millions of Canadians who collect Miles.

The addition of Goodfood, along with Natura Market and Peter & Paul’s Gifts, continues the positive momentum that AIR MILES has achieved with its card linked offers and reflects its commitment to providing more choice to collectors in where, how, and when they want to earn Miles. At launch, collectors will earn 45 Miles for every $85 spent at Goodfood until January 3, 2023, and 50 Miles for every $100 spent at either Natura Market or Peter & Paul’s Gifts until April 30, 2023. 

Goodfood is Canada’s number one meal kit service, offering chef-inspired meals complete with fresh ingredients right to your door. It turns individuals into home chefs all across the country, while also offering grocery essentials and more. AIR MILES collectors can also now earn while shopping online at Natura Market, a retailer specializing in clean and natural grocery, pantry, and wellness products and also at Peter & Paul’s Gifts, a luxurious gifting company serving the Canadian market and beyond.

“Through our multiple open and flexible partnership models, our program is in a unique position to provide exciting new opportunities for Canadian consumers to engage with brands of all sizes and from a range of industries. This flexible approach directly benefits consumers by providing them with the choice to engage with our program in a manner that suits their needs and shopping preferences,” says Shawn Stewart, President, AIR MILES Reward Program. “Today, we are thrilled to be launching card linked offers alongside these three notable brands and collaborating with them to make their everyday shopping experience more rewarding for Canadians, coast to coast.”

Following the introduction of card linked offers last year, AIR MILES has seen sustained growth in the adoption and use of this exciting new avenue for earning, which is also attracting new brands into the program.  The growth in our retailer lineup and consumer engagement is translating into more Miles and more rewards for collectors and is a testament to the power of AIR MILES’ ability to help brands connect with consumers, expanding their target audience. By tapping into the power of AIR MILES’ unparalleled data set and marketing reach, brands can intersect consumers on their path to purchase with rich and relevant card linked offers that provide a tangible benefit to the consumer.

Collectors also have more ways to get Miles on every day spend, including grocery, with the new benefit to the BMO AIR MILES World Elite and BMO AIR MILES Mastercard products, providing cardholders a 2x multiplier on all grocery purchases, regardless of retailer (terms apply).

To earn Miles at these three retailers and across all the brands in our card linked offer program, collectors can take these three quick steps to reach their next reward sooner:

  • Link your cards: Visit to link any Canadian-issued Mastercard to your AIR MILES card.
  • Shop the offers: Enjoy limited-time offers when you pay for eligible purchases with your linked credit card at participating brands.
  • Reap the rewards: Watch the Bonus Miles add up, bringing you closer to your next reward.

To learn more about AIR MILES, visit or download the AIR MILES app today.

For more information: Allie Martin,, 905-749-0228

  • Press Release