Triple Play: How Loyalty Creates Shared Value In Today’s Creative Partnerships

March 28, 2014

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How Loyalty Creates Shared Value In Today’s Creative Partnerships
 

Multi-sector partnerships are driving the triple bottom line for many of today’s innovative companies, creating win-win-win scenarios in the emerging sector of non-transactional loyalty.

Companies have been bettering the world through traditional corporate responsibility initiatives for years, and this remains important. But corporate leaders are evolving and moving beyond this threshold to integrate corporate and brand strategies.

The result is more powerful social change resulting from a concept called “shared value” – where companies can aid in the resolution of society’s problems while strengthening their financial performance.

Loyalty marketers are uniquely positioned to optimize the positive impact of these efforts. Download this whitepaper to discover why.

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Civic Services

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Triple Play: How Loyalty Creates Shared Value In Today’s Creative Partnerships

Jul 6, 2018, 12:04 PM
Multi-sector partnerships are driving the triple bottom line for many of today’s innovative companies, creating win-win-win...
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Publication date : Mar 28, 2014, 00:00 AM

How Loyalty Creates Shared Value In Today’s Creative Partnerships
 

Multi-sector partnerships are driving the triple bottom line for many of today’s innovative companies, creating win-win-win scenarios in the emerging sector of non-transactional loyalty.

Companies have been bettering the world through traditional corporate responsibility initiatives for years, and this remains important. But corporate leaders are evolving and moving beyond this threshold to integrate corporate and brand strategies.

The result is more powerful social change resulting from a concept called “shared value” – where companies can aid in the resolution of society’s problems while strengthening their financial performance.

Loyalty marketers are uniquely positioned to optimize the positive impact of these efforts. Download this whitepaper to discover why.

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