The 2015 COLLOQUY Loyalty Census: Big Numbers, Big Hurdles

February 10, 2015

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COLLOQUY first took the temperature of the loyalty-marketing landscape in 2000, aiming to quantify the size of the industry and break it down by sector. Since then, this groundbreaking research has been followed by more ambitious analyses in 2006, 2008, 2010 and 2012. 

The 2015 COLLOQUY Loyalty Census continued this tradition, helping to shed light on the ever-changing field and identify the biggest challenges and opportunities faced by the industry at large, as well as individual sectors, including: 

• Retail (grocery, drugstore, fuel, specialty retail, convenience store and department store) 
• Travel and hospitality (airline/frequent flyer, hotel, car rental, restaurant, cruise line and gaming) 
• Emerging/other (online-only programs, entertainment and telecom/cable) 
• Financial services (bank/credit card loyalty and insurance) 
• Coalition (programs that allow members to earn and redeem rewards with a common program currency while interacting with multiple retailers and/or service providers) 

Customer Experience

Loyalty

Customer Analytics

Promotional Strategy

Merchandizing Optimization

Digital & Mobile

Grocery

Food & Beverage

Retail

CX

Financial Services

Travel & Hospitality

Food Retail

Merchandising

Assortment

Assortment Optimization

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COLLOQUY Speaks is a part of LoyaltyOne’s thought leadership platform that offers research and insights on loyalty and customer experience industry trends, as well as best-in-class content from LoyaltyOne and other industry-leading experts. 

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The 2015 COLLOQUY Loyalty Census: Big Numbers, Big Hurdles

Aug 28, 2018, 12:39 PM
COLLOQUY first took the temperature of the loyalty-marketing landscape in 2000, aiming to quantify the size of the industry...
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Publication date : Feb 10, 2015, 00:00 AM
COLLOQUY first took the temperature of the loyalty-marketing landscape in 2000, aiming to quantify the size of the industry and break it down by sector. Since then, this groundbreaking research has been followed by more ambitious analyses in 2006, 2008, 2010 and 2012. 

The 2015 COLLOQUY Loyalty Census continued this tradition, helping to shed light on the ever-changing field and identify the biggest challenges and opportunities faced by the industry at large, as well as individual sectors, including: 

• Retail (grocery, drugstore, fuel, specialty retail, convenience store and department store) 
• Travel and hospitality (airline/frequent flyer, hotel, car rental, restaurant, cruise line and gaming) 
• Emerging/other (online-only programs, entertainment and telecom/cable) 
• Financial services (bank/credit card loyalty and insurance) 
• Coalition (programs that allow members to earn and redeem rewards with a common program currency while interacting with multiple retailers and/or service providers) 
Tags :
  • Assortment
  • Assortment Optimization
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Financial Services
  • Food & Beverage
  • Food Retail
  • Grocery
  • Loyalty
  • Merchandising
  • Merchandizing Optimization
  • Promotional Strategy
  • Retail
  • Travel & Hospitality
Categories :
  • Report
CQY_Loyalty Census2_2015_263x140
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