Rewards Move Consumers to Better the World

June 14, 2013

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Conserving electricity is important, both environmentally and economically. Loyalty rewards are proving an effective way to motivate Ontarians to take action.
 

Call it a power play – and AIR MILES® for Social Change has made it pay with a partnership with the Ontario Power Authority (OPA).
 

THE CHALLENGE

OPA had to find a way to reach Ontarians and build awareness and excitement about saving electricity. One element of those early endeavors was a pledge campaign. The organization urged residential customers to pledge to reduce their usage of electricity.
 

OUR SOLUTION

Read how partnering with AIR MILES for Social Change increased the OPA's program participation by 530%, while cutting costs by two-thirds.

AIR MILES

Loyalty

Airlines

Rewards Move Consumers to Better the World

Jul 6, 2018, 10:02 AM
Conserving electricity is important, both environmentally and economically...
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Publication date : Jun 14, 2013, 00:00 AM

Conserving electricity is important, both environmentally and economically. Loyalty rewards are proving an effective way to motivate Ontarians to take action.
 

Call it a power play – and AIR MILES® for Social Change has made it pay with a partnership with the Ontario Power Authority (OPA).
 

THE CHALLENGE

OPA had to find a way to reach Ontarians and build awareness and excitement about saving electricity. One element of those early endeavors was a pledge campaign. The organization urged residential customers to pledge to reduce their usage of electricity.
 

OUR SOLUTION

Read how partnering with AIR MILES for Social Change increased the OPA's program participation by 530%, while cutting costs by two-thirds.
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  • AIR MILES
  • Airlines
  • Loyalty
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  • Case Study
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