Wednesday March 3, 2021
10:30 – 11:00 a.m. EST
We have by now seen the effects of targeted and personalized marketing solutions outperforming mass campaigns on a per customer basis, but these campaigns still often struggle to reach the scale of audiences contacted with mass.
The challenges of delivering personalized solutions at mass scale traverse the boundaries of engineering, data management and business processes, which is what makes the solution complex and often expensive. In this DX3 keynote, AIR MILES' SVP Data and Technology, Jane Moran, will make the case for embarking on a journey to deliver hyper-personalized marketing at mass scales, and why this investment will continue to pay off well into the future.
Thursday, March 4, 2021
12:00 – 12:30 p.m. EST
AIR MILES’ SVP, Collector Experience & Marketing, Rachel MacQueen will join a panel of leading industry experts to speak on Personalization in Marketing at DX3 2021.
Register here
