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More opportunities to use AIR Miles at Irving Oil

October 10, 2018

The AIR MILES® Reward Program and Irving Oil announced Collectors can now use Cash Miles towards eligible purchases at participating Irving Oil locations, Travel Plazas and Big Stops across Atlantic Canada. 

The rollout of AIR MILES Cash at the pump and in-store gives Collectors even more choice and flexibility when it comes to using Miles on their everyday purchases. 95 Cash Miles gives them$10 off eligible purchases made in a single transaction for up to $750 per day, per Collector Account. 

"We're thrilled to offer our Atlantic Canadian Collectors the opportunity to get and use Miles on everyday purchases at Irving Oil," said Blair Cameron, President, AIR MILES Reward Program. "The ability to use AIR MILES Cash Miles in-store and at the pump towards expenses such as gas gives Canadians the freedom to fill up more, get to more places and spend added quality time with family and friends." 

"We're excited to add more value to the experience our customers have by launching Cash Miles in Atlantic Canada," said Meghan McConchie, Director of Marketing, Irving Oil. "By giving Collectors the ability to get and use Cash Miles on purchases directly in-store and at the pump, we are proud to offer them even more ways to get additional value out of their experience at Irving Oil."

To learn more about Cash Miles and setting your balance preference, visit www.airmiles.ca.


About the AIR MILES Reward Program
The AIR MILES Reward Program is Canada's most recognized loyalty program, with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure and Sports, just for having an AIR MILES Card. 


About Irving Oil 
Irving Oil is an international refining and marketing company with a history of long-term partnerships and relationships. Founded in 1924, Irving Oil operates Canada's largest refinery in Saint John, New Brunswick, along with more than 900 fueling locations and a network of distribution terminals spanning Eastern Canada and New England. It also operates Ireland's only refinery, located in the village of Whitegate. Irving Oil established its European operations in 2014 with an office in London, England, and tankage in Amsterdam. Named one of Canada'sTop 100 Employers in 2017 and 2018, Irving Oil has a strong customer and community focus and is committed to future growth. Learn more at facebook.com/irvingoil or www.irvingoil.com.


For further information:
 
Rachael Montgomery, North Strategic 
416-803-8302
rachael.montgomery@northstrategic.com

  • Loyalty
  • Promotional Strategy
  • AIRMILES
  • AMRP