How important is price and promotion personalization to grocers and shoppers?

February 20, 2017

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Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.

In this personalization research report you will discover:

  • The importance of personalized offers across generations
  • Why millennials are driving the demand for personalization
  • Technology and the adoption for personalization
  • Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.

Promotional Strategy

Grocery

Retail

Price optimization

Report

Food Retail

Whitepaper

How important is price and promotion personalization to grocers and shoppers?

Jul 10, 2018, 13:21 PM
Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating...
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Publication date : Feb 20, 2017, 00:00 AM

Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.

In this personalization research report you will discover:

  • The importance of personalized offers across generations
  • Why millennials are driving the demand for personalization
  • Technology and the adoption for personalization
  • Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.
Tags :
  • Food Retail
  • Grocery
  • Price optimization
  • Promotional Strategy
  • Report
  • Retail
  • Whitepaper
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  • Report
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