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October 08, 2013

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Consumers still overwhelmingly prefer face-to-face and telephone conversations for recommending products and services, but the use of social media for WOM is on the rise while those traditional channels are declining. The takeaway of this Social Word-of-Mouth study is for brands that want to spread the digital word is to identify their loyalty program WOM Champions – those who are most likely to recommend a brand and have the connections for spreading the word. WOM Champions are driving the transition to social media, and brands should be focusing on building relationships with this key segment.

Download this whitepaper to learn vital insights for nurturing digital word-of-mouth and enhance your online engagement.

Customer Experience

Loyalty

Customer Analytics

Digital & Mobile

Retail

COLLOQUY Speaks

Report

CX

Whitepaper

Hashtags, Tweets and Likes

Jul 6, 2018, 10:28 AM
Consumers still overwhelmingly prefer face-to-face and telephone conversations for recommending...
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Publication date : Oct 8, 2013, 00:00 AM

Consumers still overwhelmingly prefer face-to-face and telephone conversations for recommending products and services, but the use of social media for WOM is on the rise while those traditional channels are declining. The takeaway of this Social Word-of-Mouth study is for brands that want to spread the digital word is to identify their loyalty program WOM Champions – those who are most likely to recommend a brand and have the connections for spreading the word. WOM Champions are driving the transition to social media, and brands should be focusing on building relationships with this key segment.

Download this whitepaper to learn vital insights for nurturing digital word-of-mouth and enhance your online engagement.

Tags :
  • COLLOQUY Speaks
  • Customer Analytics
  • Customer Experience
  • CX
  • Digital & Mobile
  • Loyalty
  • Report
  • Retail
  • Whitepaper
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  • Report
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