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Webinar: Harnessing the power of AI to improve CRM and drive business value

February 16, 2021

At AIR MILES, data and AI implementation is at the forefront of our business. Jane Moran, AIR MILES SVP of Data and Technology, recently discussed the important role of our AIR MILES AI solutions on the Big Data and AI panel.

AI must work to help serve the needs and wants of AIR MILES, our Partners and our Collectors. In Jane’s video presentation, she highlights how to use AI to achieve success in a CRM program, including:

  • Realizing the power of data and AI How to know if your AI strategy is successful;
  • Using the magnitude of data to your program’s advantage How to use insights and data to identify and analyze offers for Partners/Collectors; and
  • Why personalization matters How AIR MILES engages the right people with the right message to increase marketing campaign ROI.
 
  • AIR MILES
  • CX
  • Personalization
  • AI
  • Data

About the author

Jane Moran

Senior Vice President, Data & Technology

As Senior Vice President of Data & Technology, Jane leads a team of 300 IT and analytics professionals and oversees the data and IT strategy for the AIR MILES Reward Program. For the past 12 years, Jane has been developing methodologies to help businesses capitalize on the power of data, using machine learning and AI, applying these techniques within the CPG, retail and media spaces.

Prior to joining AIR MILES, Jane led the Behavioural Data and Analytics Group at Ipsos, where she was responsible for introducing new sources of digital consumer data into the business. She has also worked at Mars Inc., with a focus on developing advertising effectiveness metrics in digital and social media.

Jane has a PhD in astrophysics from the University of North Carolina at Chapel Hill.