Webinar: Harnessing the power of AI to improve CRM and drive business value
February 16, 2021
At AIR MILES, data and AI implementation is at the forefront of our business. Jane Moran, AIR MILES SVP of Data and Technology, recently discussed the important role of our AIR MILES AI solutions on the Big Data and AI panel.
AI must work to help serve the needs and wants of AIR MILES, our Partners and our Collectors. In Jane’s video presentation, she highlights how to use AI to achieve success in a CRM program, including:
- Realizing the power of data and AI – How to know if your AI strategy is successful;
- Using the magnitude of data to your program’s advantage – How to use insights and data to identify and analyze offers for Partners/Collectors; and
- Why personalization matters – How AIR MILES engages the right people with the right message to increase marketing campaign ROI.