Gaining Awareness of Energy Conservation

October 21, 2010

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BUSINESS CHALLENGE

In 2009, the The Ontario Power Authority (OPA) launched an Ontario-wide energy conservation program, called the Power Pledge. 

The 2009 non-AIR MILES campaign employed mainly mass marketing vehicles to drive awareness and pledges, and response rates were lower than anticipated. This issue is not unique to OPA and Ontario - similar challenges are faced by governments across Canada who rely mainly on mass marketing to drive campaigns.

OUR SOLUTION

AIR MILES reward miles are an effective and cost-efficient incentive to increase awareness of the benefits of energy conservation as well as increase public participation in conservation initiatives.

Specifically, Ontario Power Authority’s partnership with the AIR MILES Reward Program increased public participation in its Power Pledge campaign by 7 times versus the previous year where there was no incentive offer.

AIR MILES

Loyalty

Airlines

Gaining Awareness of Energy Conservation

Jul 6, 2018, 10:24 AM
In 2009, the The Ontario Power Authority (OPA) launched an Ontario-wide energy conservation program...
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Publication date : Oct 21, 2010, 00:00 AM

BUSINESS CHALLENGE

In 2009, the The Ontario Power Authority (OPA) launched an Ontario-wide energy conservation program, called the Power Pledge. 

The 2009 non-AIR MILES campaign employed mainly mass marketing vehicles to drive awareness and pledges, and response rates were lower than anticipated. This issue is not unique to OPA and Ontario - similar challenges are faced by governments across Canada who rely mainly on mass marketing to drive campaigns.

OUR SOLUTION

AIR MILES reward miles are an effective and cost-efficient incentive to increase awareness of the benefits of energy conservation as well as increase public participation in conservation initiatives.

Specifically, Ontario Power Authority’s partnership with the AIR MILES Reward Program increased public participation in its Power Pledge campaign by 7 times versus the previous year where there was no incentive offer.

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  • AIR MILES
  • Airlines
  • Loyalty
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  • Case Study
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