Delivering Relevance with Loyalty Data

May 14, 2014

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A convenience store chain was facing increasing competition for fuel sales as more retailers were expanding into the category. Management knew that a loyalty strategy could help retain customers and boost market share, but understood that fuel discounts would be replicated by the competition – and would be difficult to sustain on an already low-margin product.

They turned to LoyaltyOne to develop a robust segmentation strategy – one that would leverage SKU-level customer data to boost customer retention while also growing share of wallet.

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Retail

Delivering Relevance with Loyalty Data

Jul 6, 2018, 10:56 AM
A convenience store chain was facing increasing competition for fuel sales as more retailers were expanding...
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Publication date : May 14, 2014, 00:00 AM
A convenience store chain was facing increasing competition for fuel sales as more retailers were expanding into the category. Management knew that a loyalty strategy could help retain customers and boost market share, but understood that fuel discounts would be replicated by the competition – and would be difficult to sustain on an already low-margin product.

They turned to LoyaltyOne to develop a robust segmentation strategy – one that would leverage SKU-level customer data to boost customer retention while also growing share of wallet.
Tags :
  • Customer Analytics
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Retail
Categories :
  • Case Study
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