BMO's Ticket to Customer Engagement

March 31, 2014

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In the highly competitive credit card landscape, successful differentiation depends on a company’s ability to offer product promotions that are relevant and engaging for the target audiences. 

To achieve these goals, BMO Bank of Montreal partnered with LoyaltyOne in the development of a national, multi-channel mass and targeted campaign to promote their BMO Gold AIR MILES® MasterCard. LoyaltyOne’s strategic recommendations, industry insight and deep understanding of customer experience management aided BMO’s success in executing a highly successful marketing campaign for the 194 year old bank.

Download the case study to see how.

Global Solutions

AIR MILES

LoyaltyOne

Loyalty

Customer Analytics

Promotional Strategy

Financial

FI

BMO's Ticket to Customer Engagement

Jul 6, 2018, 10:13 AM
In the highly competitive credit card landscape, successful differentiation depends on a company’s ability...
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Publication date : Mar 31, 2014, 00:00 AM

In the highly competitive credit card landscape, successful differentiation depends on a company’s ability to offer product promotions that are relevant and engaging for the target audiences. 

To achieve these goals, BMO Bank of Montreal partnered with LoyaltyOne in the development of a national, multi-channel mass and targeted campaign to promote their BMO Gold AIR MILES® MasterCard. LoyaltyOne’s strategic recommendations, industry insight and deep understanding of customer experience management aided BMO’s success in executing a highly successful marketing campaign for the 194 year old bank.

Download the case study to see how.

Tags :
  • AIR MILES
  • Customer Analytics
  • FI
  • Financial
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Promotional Strategy
Categories :
  • Case Study
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