Apparel Retailer Gets Loyalty Makeover

August 22, 2012

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The Challenge

A large apparel retailer operated two specialty banners, each run as separately-branded chains but with identical loyalty program structures.
 

While each loyalty program successfully acquired new members with ease, the retailers had significant difficulty keeping these customers shopping at their banners, losing annual spend to mass merchandisers and other speciality banners. With a number of alarming symptoms - poor program ROI, high customer attrition, and declining sales - the retailer needed a loyalty overhaul to quickly right the ship.

The Solution

LoyaltyOne was chosen to (1) provide a comprehensive set of financial, competitive and customer analyses and (2) deliver actionable recommendations to redesign both programs.

Download the full case study to see how our consulting practice recommended turning this program from a pain point to a point of competitive differentiation.

Global Solutions

LoyaltyOne

Loyalty

Customer Analytics

Promotional Strategy

Retail

Apparel Retailer Gets Loyalty Makeover

Jul 6, 2018, 10:07 AM
A large apparel retailer operated two specialty banners, each run as separately-branded chains but with identical...
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Publication date : Aug 22, 2012, 00:00 AM

The Challenge

A large apparel retailer operated two specialty banners, each run as separately-branded chains but with identical loyalty program structures.
 

While each loyalty program successfully acquired new members with ease, the retailers had significant difficulty keeping these customers shopping at their banners, losing annual spend to mass merchandisers and other speciality banners. With a number of alarming symptoms - poor program ROI, high customer attrition, and declining sales - the retailer needed a loyalty overhaul to quickly right the ship.

The Solution

LoyaltyOne was chosen to (1) provide a comprehensive set of financial, competitive and customer analyses and (2) deliver actionable recommendations to redesign both programs.

Download the full case study to see how our consulting practice recommended turning this program from a pain point to a point of competitive differentiation.

Tags :
  • Customer Analytics
  • Global Solutions
  • Loyalty
  • LoyaltyOne
  • Promotional Strategy
  • Retail
Categories :
  • Case Study
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