Collector intelligence – Analytics
Our advanced machine-learning capabilities allow us to segment Collectors and ensure we see continual engagement with the Program. SMOKEY™ and PRECISION™ are two of our advanced machine-learning tools that we leverage to assess the appropriate Collectors for relevant offers, and to whom we distribute these offers to generate ROI for our Partners.
PRECISION™, is an AI-powered product recommendation engine that enables Partners to engage with millions of customers by serving them personalized product recommendations, using proprietary and deep machine learning. It leverages artificial intelligence techniques like machine learning, collaborative filtering, deep learning and business rules to determine which offers are the most relevant to send to a Collector, aimed at maximizing their responses.