Collector engagement – Cross-channel orchestration
AIR MILES works with partners to create tailored, personalized offers for our collectors that improves brand affinity and ensures our partners are kept top of mind.
Utilizing our data and the ability to reach collectors across their purchasing journey, we create a variety of broad-reaching and tailored platforms to drive collectors to online and offline partner locations:
- Promotional campaigns: mass market, time-limited activities (i.e. retail-themed promotions).
- Trigger campaigns: specific data points used to automatically deliver relevant messages to a target group of collectors.
- Always on campaigns: collector journey mapping to inform and motivate the next action.