AIR MILES® Rewards Program

Coalition Loyalty | North America

Harness the power of Canada’s most widely used loyalty currency to help influence customer behaviour, drive profitability and build long-term relationships.

Coalition Sponsors

The AIR MILES® Rewards Program’s success is due to our long-time retail partners who continue to grow a strong customer base. From grocery stores to gas stations, consumers can earn AIR MILES® reward miles by shopping at retailers they visit on a daily basis, enabling them to earn and redeem rewards faster than a standalone program.

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Online Sponsors is an opportunity to extend the power of the coalition by allowing Collectors to earn reward miles when they shop online. Our virtual mall has led the Canadian marketplace in the rapidly growing area of affiliate marketing, driving traffic and sales to hundreds of leading online retail partners such as Dell, Victoria’s Secret, Expedia, Apple and Sephora.

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Reward Sponsors

We’re committed to offering exciting redemption opportunities for our AIR MILES® Collectors. From the latest technology to unique experiential rewards, we have the best catalogue in the industry. Our rewards partners can use the program to gain distribution to over two thirds of Canadian households.

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How we deliver results


Get consumer and market intelligence that you can act on, like nuanced segmentations, GIS-based location advice or guidance on making offers more relevant.


With over 1 billion customer contact opportunities annually, Sponsors can connect with their customers and customers that don’t currently shop with them.


We manage technology infrastructure, call centers, analytical functions and more so Sponsors can focus on customers–not program operations.


Meeting the needs of more than 10 million households has made us experts in rewards planning, sourcing, administration, logistics and fulfillment.

Loyalty Strategy

Our experts assist with strategic planning using proven best practices, informed by decades of industry experience and leading research capabilities.

Looking to incentivize with AIR MILES?®

Whether you're looking to provide incentives to a smaller customer-base, your clients or your employees, AIR MILES® are a great way to show your appreciation in a more tangible way. Learn more about what you can offer with AIR MILES INCENTIVES®.

Air Miles Tiered Promotion Grows Basket Size Case Study

AIR MILES Tiered Promotion Grows Basket Size

Heading into a key sales period, an AIR MILES retail Sponsor aimed to take advantage of higher consumer spending by creating a store-wide promotion in advance of their competitors to deliver a unique and compelling offer to shoppers.

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AIR MILES Raises Transaction Frequency for Declining Segment

The AIR MILES Reward Program recently identified a large segment of Collectors at a retail Sponsor whose spend showed a declining trend. The retailer wanted to bring these customers back into stores to re-engage them before their spend diminished any further.

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Lowe`s Canada to Launch AIR MILES Reward Program

LoyaltyOne Co. and Lowe's Canada announce new agreement giving collectors more miles in home improvement category.

Read the news release >

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