We believe that building a sustainable business is the key to a better future. By setting a positive example, we hope to inspire others – businesses and individuals – to work together and create positive change. Learn about our three core focus areas:
Local Reach, Global ImpactOur focus on community building is about bringing people and charitable groups together to raise awareness, make a difference, and create opportunities to foster change. That common thread is evident in our longstanding support for our charitable partners.
Walk so Kids Can Talk
Each year, our associates, family, and friends participate in the Kid`s Help Phone Walk So Kids Can Talk event to raise funds to ensure that distressed youth have access to essential mental health resources and counseling.
The Good Food Machine
We've partnered with FoodShare Toronto and Global Teacher finalist Stephen Ritz of the educationally acclaimed Green Bronx Machine to launch the Good Food Machine, a new healthy food education program for children in Canadian communities.
The first of its kind in Canada, the program launches in Toronto this September and aims to transform the health and eating habits of students in primary and secondary schools through an ongoing curriculum of how to physically grow, cook and eat healthy food–all while in the classroom. Learn more about the Good Food Machine >
Holiday Cheer Drive in support of CHUM Christmas Wish
2015 marked our 12th Annual Holiday Cheer Drive, a four-month celebration and call to help those in need during the holiday season. Starting in September, associates donated basic necessities, such as school supplies, food, toys, clothing, personal hygiene supplies, and baby supplies. Associates reached their giving goals, LoyaltyOne matched their generosity with monetary donations.
Offices in Canada and the US took part in spreading the cheer and found creative ways to raise money. The Toronto office hosted events where associates played games such as “Tip a Troll” and “Who Wore It Best,” and the Cincinnati office held ice cream days to raise money. For the first time ever, the AIR MILES Reward Program matched Collectors' donations to six national and regional charities when collectors redeemed reward miles for a cash donation.
The Toronto and Mississauga offices donated their financial contributions and toys to CP24 CHUM Christmas Wish and all other items were given to the Sanctuary homeless shelter and Alexandra Park Community Centre supporting low-income families. In 2015, we raised $350,000 bringing our total donation to more than $1.5 million over the past 12 years.
Use AIR MILES Cash Miles to make a difference
Our collectors and associates can give back to their communities by redeeming AIR MILES reward miles for monetary donations to various charities, through the AIR MILES charity platform. AIR MILES Collectors have the option to redeem their AIR MILES for a donation to over 86,000 various charities.
YELLOWCARD for Special Olympics Campaign
As a company passionate about supporting the communities that we live and work in, and as a longstanding supporter of motionball, we are a part of their YellowCard Campaign movement to set a positive example. Through the slogan, “Write It. Rip It. Pledge It.” our CEO and President, Bryan Pearson, asked associates and Canadians to support the motionball #YELLOWCARDCampaign.
motionball's Marathon of Sport
motionball is a non-profit organization that builds awareness, raises funds for Special Olympics Canada, and organizes and operates four major social events throughout the year, including the Annual Toronto Gala, Marathon of Sport, and the Fall Classic Golf Tournament. Our associates take part in these events and get to know the Special Olympics athletes as they play alongside them. These events help enrich the lives of Canadians with intellectual disabilities through participation in sports, as the funds raised go towards the athlete, volunteer recruitment, and training. As a charity of choice for LoyaltyOne, they also receive cash, in-kind and AIR MILES donations.
Our efforts last year translated into volunteering:
Total non-working hours by associates
Total hours during work hours
Total hours across the organization
What's CommunityOne Week?
Giving back to the communities that we live and work in has been a defining part of LoyaltyOne throughout our 20-plus year history. As we continue to grow across the globe, so do our initiatives.
CommunityOne Day began as a means to provide associates with the opportunity to volunteer at a variety of charitable activities to enrich our local communities. Last year, LoyaltyOne's annual CommunityOne Day evolved to CommunityOne Week giving associates across Canada, the US, UK, and Netherlands with even more opportunities to volunteer in support of the social causes they are most passionate about.
We're inspiring our associates and the business community
Purchasing green energy
In 2015, by purchasing green electricity and natural gas from Bullfrog Power at our Toronto, Calgary, and Mississauga offices, we were able to achieve a carbon dioxide (CO2) reduction of 873 tonnes.
Reducing our harmful impact
LoyaltyOne’s head office is LEED® Gold, a major achievement and result of collaboration between LoyaltyOne and our building property manager.
Associates have access to a sustainable fleet of autoshare vehicles, discounted TTC passes, and bike racks (and on-site shower facilities) to reduce their own carbon footprint.
Mississauga Customer Care Centre
At the time of construction, it was the largest solar rooftop panel project in Canada with 800 photovoltaic panels. To date, our 50,000 square-foot facility has generated over 1,000,000 kwhs of solar electricity, resulting in more than 740,000 kgs of CO2 being avoided.