Through our Precima retail analytics solution, we use sophisticated analytics to drive your strategies and optimize your marketing, merchandising and store operations decisions.
Our solutions and capabilities help you improve your merchandising decisions, identifying opportunities for growth and aligning both internal teams and external partners to best meet shoppers' needs. We work with some of the largest retailers in North America to ensure their shopper data contributes to real gains in basket size and trip frequency. Keeping track of real-time data for every SKU, we can recommend profitable changes to your price, promotion and product assortment decisions.
Our Precima solution set applies shopper insights derived from advanced analytics that will give you the power to target specific shoppers within your market. We help you to create individually customized pieces, or targeted mass communications delivered via paper, digital, mobile or social vehicles. With our Software-as-a-Service solutions, you’ll see marketing results that let your team measure the incremental lift and profitability of campaigns, identifying which messages or offers worked best with key segments.
Store Operations Analytics
The most impactful customer decisions are made during the shopping experience. Our analytics deliver actionable insights that make the store environment more profitable per square foot . Our store operations capabilities help you identify opportunities to tailor the in-store shopping experience to meet the specific needs of the most valuable segments of your shopper base and enhance the productivity of your store associates.
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