Coalition Loyalty

AIR MILES® Reward Program

Harness the power of Canada’s most widely used loyalty currency to help influence customer behavior, drive profitability and build long-term relationships.


The Power of AIR MILES

The AIR MILES® Reward Program is an industry leader that gives Collectors the power to earn reward miles from multiple sources, speeding up their earning and leading to more frequent rewards. This drives new levels of behavioral change in consumers, generating a wealth of insights from both your transaction data and insights gathered from across the program that strengthen our Sponsors’ ability to connect with their customers.


Your Role in the Program

The AIR MILES® Reward Program’s success is due to our long-time retail partners that keep customers coming back. From grocery stores to gas stations, consumers can earn AIR MILES® reward miles by shopping at retailers they visit on a daily basis, enabling them to earn and redeem for rewards faster than a standalone program.

We’re constantly adding new retailers to the program. Some of our more recent partnerships include Michaels, Staples, Toy’s “R” Us, The Children’s Place, and Old Navy.


Airmilesshops.ca is an opportunity to extend the power of the coalition by allowing Collectors to earn reward miles when they shop online. Our virtual mall has led the Canadian marketplace in the rapidly growing area of affiliate marketing, driving traffic and sales to 100s of leading online retail partners such as Dell, Victoria’s Secret, Expedia, Apple and Sephora.


If you’re a small or medium-sized business, you can leverage the power of reward miles (through AIR MILES® INCENTIVES®/RMG Loyalty, an authorized AIR MILES® partner) to incentivize your valuable customers, clients or employees. reward miles This web-based solution works best for small businesses without high-end POS capabilities, allowing you to issue miles when you need, while still leveraging the penetration and brand recognition of AIR MILES.


At LoyaltyOne, we’re committed to offering exciting redemption opportunities with AIR MILES®. From the latest technology to unique experiential rewards, we have the best catalogue in the industry. Our rewards partners can use the program to gain distribution to over two thirds of Canadian households.



How We Deliver Results

For Sponsors, the AIR MILES® coalition model delivers the considerable reach, impact and measurable returns of a high-profile national loyalty program – all while managing resource-intensive operations that allow Sponsors get back to what they do best.

20+ years of changing consumer behaviour

The AIR MILES® success story is a result of our ability to grasp Sponsors’ needs and develop customized strategies for their industry. Our experts assist with short-term and long-term strategic planning using proven best practices, informed by decades of hands-on industry experience and leading research capabilities.


#1 Canadian opt-in email database

AIR MILES® marketing vehicles offer coalition Sponsors over 1 billion customer contact opportunities annually , connecting them with both their current customers and customers that don’t currently shop at their stores.

By leveraging data-driven Collector insights, we tailor messaging, offers, creative and channel choices to deliver the best ROI via 1:1 communications (direct mail, promotions, email), social media, brand marketing and more.


100+ sponsors supported with customer analytics

Over 75 analysts support AIR MILES® Sponsors in statistical analysis, market research, spatial analytics and program performance measurement. We deliver consumer and market intelligence that retailers can act upon, like nuanced segmentations, GIS-based location advice or guidance on making content and offers more relevant.


4 billion reward miles redeemed in 2012

Meeting the needs of more than 10 million AIR MILES® households has made us experts in rewards planning, sourcing, administration, logistics and fulfillment. While originally focused on travel, the AIR MILES® rewards portfolio has grown to include electronics, home appliances, retail gift cards, entertainment events and more.


1,000 collector card swipes every minute

As pioneers of coalition loyalty, we’ve naturally developed knowledge of – and in many cases invented – best-in-class day-to-day program operations. Our experts manage technology infrastructure, data centers, call centers, analytical functions and more so that Sponsors can focus more on their customers and less on the intricacies of program operations.


Air Miles for Social Change logo

Using Rewards and Co-Creation to Build Societal Value

AIR MILES® for Social Change harnesses the incredible reach and popularity of the AIR MILES® Reward Program. We partner with organizations nationwide – from energy utilities and transit authorities to waste diversion and health awareness agencies – inspiring people to make better choices for themselves and their communities.

Learn More


Air Miles for Business logo

Earn with AIR MILES for Business

AIR MILES for Business Collectors can now enjoy exclusive Rewards, Offers, Special Discounts, Invitations to Business Events, Local Getaways, Unlimited Supplementary Cards, Free Miles Transfer and more as a Small Business Owner in the AIR MILES Reward Program.

Contact us today to learn more about how we’re making the program easier, more relevant and more valuable for small business.


Looking to Incentivize with AIR MILES?

Whether you're looking to provide incentives to a smaller customer-base, your clients or your employees, AIR MILES are a great way to show your appreciation in a more tangible way. Learn more about what you can offer with AIR MILES INCENTIVES®.  

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