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AIR MILES Stage Pass Gears up to Rock Canadians

juillet 16, 2015

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Through new Live Nation Canada partnership

The AIR MILES Reward Program, Canada's premier coalition loyalty program and Live Nation Canada, the country's leading live entertainment company, announce a new partnership and program offering that introduces a suite of benefits to Collectors: AIR MILES® Stage Pass.

AIR MILES Collectors across Canada will benefit in a variety of ways, including: the ability to use their Dream Miles for tickets to some of the hottest concerts across Canada, receive discounts and perks at select shows, win VIP and exclusive experiences, and more.

"Canadians love music, and we are thrilled to be able to make live music even more accessible to Collectors by giving them the opportunity to experience it in a new way," said Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program. "At AIR MILES, we are committed to delivering exceptional experiences to our Collectors that are unique and memorable. Live Nation is an ideal partner to help us deliver on that promise."

"We are excited to partner with the AIR MILES Reward Program," said John May, President - Live Nation Ontario & EVP Corporate Partnerships. "This partnership will bring excellent concert access to music fans across the country."

To celebrate the launch of this announcement, AIR MILES and Live Nation brought Juno award-winners, Arkells, to Toronto for an interactive music experience. On June 16, the Arkells toured parts of the downtown core from atop a double-decker bus, all while performing their biggest hits along the way. The band also stopped at various locations to greet fans. This experience was the first of what Canadians can expect between AIR MILES and Live Nation that will bring Collectors closer to the best live music from coast-to-coast.


About the AIR MILES Reward Program:
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

  • Press Release