In 2015, online and non-brick-and-mortar store holiday sales grew by 9%. And while brick-and-mortar traffic continues to decline, 87% of shoppers are still very likely to purchase items in-store this year. If you think your millennial target audience is digitally exclusive and your online experience matters most ―think again―82% of millennials still prefer to shop brick and mortar.
With brick and mortar still king, consumers are taking control of how they shop, buy, interact, and engage both online and in-store. Retailers with a strong understanding and a plan of action to ensure a seamless and positive customer experience stand to gain market share and reduce their revenue at risk from negative customer experiences.
LoyaltyOne has partnered with Epsilon and Alliance Data card services to develop the Holiday in July guide for retailers to navigate 2016 holiday planning based on consumer findings, expectations of innovation and service, and growth year over year. Download the full paper to learn more.