Research & Insights

Case Studies

BMO’s Ticket to Customer Engagement

In the highly competitive credit card landscape, successful differentiation depends on a company’s ability to offer product promotions that are relevant and engaging for the target audiences.

To achieve these goals, BMO Bank of Montreal partnered with LoyaltyOne in the development of a national, multi-channel mass and targeted campaign to promote their BMO Gold AIR MILES® MasterCard. LoyaltyOne’s strategic recommendations, industry insight and deep understanding of customer experience management aided BMO’s success in executing a highly successful marketing campaign for the 194 year old bank.

Download the case study to see how.

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