Research & Insights


Turning Customer Information into Customer Intimacy

In his bestselling book, LoyaltyOne President Bryan Pearson draws on more than 20 years of first-hand experience. His expertise in building emotional loyalty in the information age is demonstrated through insightful stories from the trenches of the data-gathering and marketing communications fields. 

“Bryan Pearson has hit on one of my top 5 complaints about businesses over the last few years. He will help you re-learn what loyalty REALLY means.”
– Chris Brogan, President, Human Business Works and coauthor of Trust Agents

“Capturing your audience’s attention is more difficult than ever. Bryan Pearson shares remarkable insights about a next generation of consumer intimacy where both the consumer and the company end up as true winners.”
—Martin Lindstrom, author of Brandwashed

The Loyalty Leap for B2B

Since the publication of The Loyalty Leap, Bryan Pearson’s customer-committed approach to marketing has changed the ways many companies think about customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles in ways that benefit both the company and its customers. The Loyalty Leap for B2B reveals:

  • The key differences between business-to-customer and business-to-business loyalty initiatives and the blueprint for using customer information to support a business’s specific goals

  • The six steps to building a loyalty initiative that will produce enduring business relationships while improving revenue and productivity

  • Best-practices case studies from leading organizations that illustrate The Loyalty Leap’s six steps and principles in practice

Essentials of Shopper Technology
by Shopper Technology Institute

The Essentials of Shopper Technology is about leveraging technological change to accelerate the growth of your business, and includes a featured chapter by Brian Ross, President of Precima, the analytics arm of LoyaltyOne. In it, he asserts that shopper-centric strategies don’t fail because companies don’t know what to do; they often fail because of poor execution.

Read more about the five steps he’s identified to build a winning pilot plan that leads to true customer-centricity.

by Shopper Technology Institute

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) marketers are embracing these new solutions more than ever.

In this book, Bryan Pearson authors a chapter entitled “Making the Leap: Achieving Growth through Enterprise Loyalty” which dives into real life scenarios of LoyaltyOne's initiatives as well as customer insights that are vital to promoting successful loyalty programs. To read Bryan's chapter for free, please click the button below.

Read Bryan's Chapter