Driving Great Customer Experiences Across Channels with Permissioned Data: A Win for All
What was it about?
Banks, mobile operators and retailers are driven to improve consumer experience within their channel and in areas where they market to, or support, the consumer. While it is no secret that these parties have enormous amounts of data, they have been challenged to use it beyond their border. The challenge in exchanging 1st part data is not technical – it relates to trust, control, value exchange, and legal/regulatory issues. In this session, senior industry execs discuss the great consumer experiences that are possible, the approaches that are working, and the challenges ahead.
Where Was It?
3355 S Las Vegas Blvd, Las Vegas, NV 89109, United States
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