Loyalty Programs

Powerful, multi-partner solutions are what we create; data-driven, customer insights are what we deliver.


Implementing innovative loyalty programs for brands is our specialty. Through managing hundreds of client relationships, both large and small, we’ve built valuable connections with millions of shoppers around the world. We have the analytical expertise to draw unique insights from consumer behaviour, and the technical understanding to grow and maintain a program’s infrastructure.



ONE OF THE MOST SUCCESSFUL COALITIONS IN CANADA

The AIR MILES® Rewards Program has earned the trust and support of more than two-thirds of Canadian households. For two decades, we have helped our Partners use Canada’s most widely accepted loyalty currency, AIR MILES® reward miles, to influence customer behaviour, drive profitability, and build long-term relationships. Our loyalty model is now emulated around the globe.

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BUILDING CONSUMER ENGAGEMENT THROUGH SHORT-TERM LOYALTY PROGRAMS

Designed for the instant-reward consumer, BrandLoyalty is one of the worlds leading loyalty marketers, creating and implementing innovative, incentive-driven shopper loyalty programs designed to drive immediate improvements in retail performance for food retailers worldwide.

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A THRIVING BRAZILIAN COALITION PROGRAM

We are part of a joint venture with Latin America’s leading coalition loyalty program, Dotz. Originally launched in 2000 as a multi-retailer online mall, the Brazilian organization has evolved into a leading retail coalition with the help of our loyalty expertise.

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AIR MILES tiered promotion grows basket size

AIR MILES TIERED PROMOTION GROWS BASKET SIZE

Heading into a key sales period, an AIR MILES retail Sponsor aimed to take advantage of higher consumer spending by creating a store-wide promotion in advance of their competitors to deliver a unique and compelling offer to shoppers.

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AIR MILES Raises transaction frequency for declining segment

AIR MILES RAISES TRANSACTION FREQUENCY FOR DECLINING SEGMENT

The AIR MILES Reward Program recently identified a large segment of Collectors at a retail Sponsor whose spend showed a declining trend. The retailer wanted to bring these customers back into stores to re-engage them before their spend diminished any further.

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Alliance Data's LoyaltyOne business announces brazilian coalition loyalty program expansion into Rio de Janeiro

BRAZILIAN COALITION LOYALTY PROGRAM EXPANSION INTO RIO DE JANEIRO

dotz collector base reaches 16 million members, resulting in more than an 18% increase year-over-year. dotz new agreement with fourth-largest supermarket operator, Cencosud, is sure to further accelerate the programs national growth strategy.

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