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In the last several years, specialty retail has not seen sufficient innovation in loyalty programs. Some retailers in this vertical have implemented private label credit card loyalty programs, while others have continued to build data through CRM platforms without being able to optimize and drive shopper behavior with the masses of data that have been collected. Through a multi-tender loyalty program, Hollister has been able to implement a program to appeal to a broad demographic audience, while offering a unique loyalty program that aligns with the interests of their target markets. The program limits the impact to the store operational model that loyalty programs can have, solves the customer identification challenge, and reduces attrition while providing customer value through recognition and rewards.

Amy Nelson, Senior Director, Customer Marketing at Abercrombie & Fitch and Melissa Fruend, Partner at LoyaltyOne Global Solutions will share how Hollister’s test of their loyalty and rewards program, Club Cali, has been successful in retaining shoppers and growing spend in 2016. Due to the success of this program, Hollister will be expediting the expansion of the pilot program system in January of 2017. Audience members will learn about the opportunity that A&F identified to grow share of wallet through this program, the challenges that needed to be overcome in order to be successful, the solutions that have been implemented and tested, and the approach that was taken in implementing against the goals, and the results, outcomes and key learnings for A&F providing industry best practices.

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Who's Speaking?
Melissa Fruend
Melissa Fruend
Partner, Global Solutions
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News Releases

Shoppers are tired of sharing their data without any direct benefit - they want personalization in the form of promotions that appeal directly to their current needs. A presentation at the Promotion Optimization Institute’s (POI) Spring Summit 2017, sponsored by Precima, shares the key strategies and tactics retailers and brands should consider deploying to better engage customers throughout the buying cycle.

The general session, titled, Personalized Offers: The Cure for Tired, Ineffective Promotions, is led by Graeme McVie, Vice President & General Manager of Precima, and Sean Coary, Ph.D., Assistant Professor at Saint Joseph's University, and will be presented Friday, April 7, 2017 at 10:50 am at the Chicago Marriott Downtown.  Learn how retailers and CPG’s should collaborate and create lasting competitive advantage by making the right offer to the right person at the right time.

“We are going to offer a series of action items that will help companies gain a first mover advantage in making promotions more personalized. These insights will support retailers and brands in their efforts to drive more traffic to both the physical and digital assets, and help increase customer loyalty,” said McVie.

POI and Precima have also teamed up on a whitepaper Personalized Offers: The Cure for Tired, Ineffective Promotions based on research highlighting best practices, case examples, and benefits for retailers and manufactures when it comes to personalized offers within consumer goods.

Michael Kantor, CEO and founder of Promotion Optimization Institute, said, “Our theme for the event is Fusing Digital and Trade Strategies to Drive Mutual Growth: Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level, so Graeme and Sean’s session is a perfect fit for our audience of more than 300 marketers and merchandisers. We look forward to having them share how best to take advantage of the  retail value chain’s personalized promotion opportunities, and the ROI delivered.”

Note to editors: The presentation from the session is available upon request.

About Saint Joseph’s University

For 160 years, Saint Joseph’s University has advanced the professional and personal ambitions of men and women by providing a rigorous Jesuit education – one that demands high achievement, expands knowledge, deepens understanding, stresses effective reasoning and communication, develops moral and spiritual character, and imparts enduring pride. A Saint Joseph’s education encompasses all aspects of personal growth and development, reflecting the Ignatian credo of cura personalis. Guided by a faculty committed to both teaching and scholarship, students develop intellectually through an intense liberal arts curriculum and advanced study in a chosen discipline. 

About Promotion Optimization Institute

The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits. This industry-wide effort of POI produces a roadmap and matrix on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions.The goal of our innovative approach is collaborative promotion optimization. Our focus is on the customer/shopper through sales, marketing and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. Join POI today and gain knowledge that will allow you to implement a financial and metrics-based discipline not typically found with other trade groups. See http://poinstitute.com/ for more information.

 

About Precima

Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. Precima's head office is located in Toronto, Canada, with global offices in Den Bosch, The Netherlands, Chicago, USA, and London, UK. In 2016, the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook. www.precima.com.


Retailer marketing and merchandising teams must renew their focus on meeting the needs and desires of customers or risk losing market share. A presentation this week at the 2017 National Retail Federation Big Show in New York sponsored by Precima, shows retailers how to invest in the products, promotions and services that matter most to customers.

Titled Delivering on the Promise of Customer-Centricity and Personalization, the session is presented by Graeme McVie, Vice President & General Manager at Precima; Nikki Baird, Managing Partner at RSR, and Chuck Sample, Vice President, Insights and Analytics, at US Foods. McVie and Baird will report on trends impacting pricing and personalization while Sample will reveal how US Foods successfully realized the promise of personalization across pricing and merchandising.

“Several leading retailers are doubling down on loyalty programs, personalization and other customer-centric tactics that provide a unique experience for the shopper. These companies are analyzing the data collected from shopper behavior to capture a greater share of wallet,” McVie explains. 

A case study will be presented by Sample, demonstrating how US Foods effectively implemented a customer-centric approach across departments and included assortment, pricing, customer marketing and supplier collaboration to win in the marketplace.

US Foods “puts the customer at the center of everything we do,” says Sample.  “We’ve branded our customer-centricity strategy ‘CookBook’.  CookBook powers customer-centric, actionable insights through predictive analytics. These insights allow us to deepen customer relationships.”  CookBook continues to expand as US Foods develops their customer-centricity journey and when fully deployed, US Foods believes it will create more value across all stages of the customer lifecycle.

McVie, Baird and Sample will share their views on keys to success for customer-centricity, which include executive commitment, a customer-centricity roadmap with the appropriate change management and a data and analytical platform to drive an integrated and on-going approach. The benefits to retailers are substantial with leading companies that fully embrace customer-centricity seeing ROIs of 5-8 times by satisfying the needs of shoppers better than the competition.

The Exhibitor Insights Session will be held in Hall A, Room 1A 06, Level 1 Monday, January 16 at 11:30 am.

Note to editors: The presentation from the session is available.

About US Foods

US Foods, Inc. is a large foodservice distributor serving chefs and foodservice operators across the country. Its customers include independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company employs approximately 25,000 people in 61 locations nationwide. US Foods is headquartered in Rosemont, Ill.

About RSR

RSR Research provides market intelligence on retailers’ adoption of technology and the evolution of their business processes. RSR provides both technology vendors and retailers with advisory services, benchmark research, and objective coverage on the state of the industry. All of our research is free to the community, as well as our weekly retail news analysis newsletter, Retail Paradox Weekly.

About Precima

Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability, and build customer loyalty. Leveraging deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from pricing optimization, promotional planning, assortment optimization, targeted marketing, and supplier collaboration. Precima's head office is located in Toronto, Canada, with global offices in Den Bosch, The Netherlands, Chicago, USA, and London, UK. In 2016, the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook. www.precima.com.


Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global food supply chain, has named Precima to its 2016 FL100+ Top Software and Technology Providers list. The FL100+ Top Software and Technology Providers list serves as a resource guide of software and technology providers whose products and services are critical for companies in the global food and beverage supply chain.

“The software and technology sector continues to generate new and exciting opportunities for growers, food manufacturers, grocery retailers and the many logistics providers that support them,” notes Lara L. Sowinski, editorial director at Food Logistics. “Today’s cloud-based solutions and mobile connectivity are helping create tools that are more flexible, affordable and responsive, making software and technology even more valuable to those in the global food supply chain.”

Companies on this year’s 2016 FL100+ Top Software and Technology Providers list will be profiled in the November/December 2016 issue of Food Logistics, as well as online at www.foodlogistics.com.

“The Precima team is honored to be included on the Food Logistics list of industry leading technology providers. We are committed to helping retailers, distributors and manufacturers improve the way their products are marketed and merchandised so this award verifies that our efforts are working for our customers’ benefit,” said Brian Ross, President of Precima.

Precima offers a suite of dynamic solutions that includes Assortment Optimization, Price Optimization, Promotion Optimization, Targeted Marketing and Supplier Collaboration. The company’s team of experts help retailers analyze their shopper data to find better ways to build loyalty, increase sales and boost profits. 

About Food Logistics Food Logistics is published by AC Business Media, a business-to-business media company that provides targeted content and comprehensive, integrated advertising and promotion opportunities for some of the world’s most recognized B2B brands. Its diverse portfolio serves the construction, logistics, supply chain and other industries with print, digital and custom products, events and social media.

About Precima Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions that drive sales, boost profitability and build customer loyalty. Leveraging our deep analytics expertise, Precima helps organizations improve their competitive position across all facets of planning and operations from assortment optimization, price optimization, promotional optimization, targeted marketing, and supplier collaboration. Precima’s credentials include solutions for Fortune 1000 brands and grocery retailers, including global market leaders. Together with LoyaltyOne, LoyaltyOne Consulting, BrandLoyalty, AIR MILES, and IceMobile, Precima is a part of Alliance Data, a Fortune 500 Company and the global leader in data-driven loyalty solutions. In 2016, the company was named among the Top 10 Analytics Solution Providers by Retail CIO Outlook. Precima's head office is located in Toronto, Canada, with global offices in Den Bosch, The Netherlands, Chicago, USA, and London, UK. www.precima.com

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