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Worldwide, retailers are facing increasing pressures on price and value, and are spending billions of dollars, euro, francs, juan, and yen on price reductions to appeal to core customers. Join Brian Ross, President of Precima, to discover the emerging best practices in retail pricing, and how to leverage today’s analytics and technology to:
- Use analytics and insights to identify your customers’ true Key Value Items by category, store, and banner
- Integrate competitive pricing intelligence into your overall pricing index
- Optimize prices on a daily and weekly basis to drive 1-3% increase in sales and a competitive advantage
- Deliver tools to your pricing and category teams to enable powerful what-if impact forecasting
Precima has quickly grown into a thriving organization with offices that spans the globe. The insights and expertise developed through 16 years of working with AIR MILES partners’ data to gain shopper insights led to the creation of Precima in 2008. Today, it uses world-class analytics to deliver highly-customized merchandising and marketing services tailored to retailer and manufacturer needs. One of the most important factors in creating a successful organization is hiring the right people for the job. Precima’s growth approach, organizational design philosophy, and experimentation with different structures has encouraged ongoing innovation and shared knowledge to drive tremendous growth. With the building blocks in place to increase the likelihood of positive change and transformation, Precima has been able to preserve the dynamic culture to drive productivity and improve collaboration both inside and outside the organization.
In this session, you will learn:
- How we grow the business with best-in-class talent
- How we scale for North American and global growth
- Best practices and lessons learned from a successful high-growth organization
Join us for this new loyalty marketing strategy course, where you’ll discover what it takes to foster loyal customers, reduce attrition, and improve profitability. Immerse yourself in a fun and interactive gaming environment and see how your decisions compare to your fellow loyalty practitioners.
Our expert facilitator, COLLOQUY Research Director Jeff Berry, will explore the worlds of retail and financial services during this interactive 2-day certification course. You’ll work to maximize ROI with our innovative loyalty strategy simulation through a new and enjoyable training experience.
We guarantee you’ll leave with the skills and techniques to develop a loyalty strategy that recognizes and rewards your best customers—whether you’re a key player in an existing program, optimizing your existing proprietary program, or considering which loyalty strategy is right for your company.
Since 1999, over 1,000 executives have attended and profited from DMA and COLLOQUY partner workshops. You get the combined strengths and training leadership of two outstanding organizations.
- Create a strategic framework to guide your loyalty program
- Turn loyalty into your competitive weapon and design the ultimate loyalty value proposition
- Estimate costs of your loyalty program and evaluate results on a financial basis
Seeing Santa in the store with children enhances the holiday shopping experience for nearly seven out of ten (66%) U.S. shoppers, according to LoyaltyOne nationwide survey research that provides timely data on the consumer mindset.
The survey results also indicate that Santa’s in-store future is safe in the hands of young millennials. Seventy-one percent of consumers age 18-24 said encountering Santa in the store enriches the holiday shopping experience. That exceeds the 66% score for the general population (18-65 and over) and rivals the 65-and-over age group (72%) for the highest score among all demographics surveyed. In all, 1,267 American consumers completed the LoyaltyOne survey this month.
But Santa takes a back seat to another venerable holiday tradition when it comes to putting cheer into the seasonal gift-buying excursion. No less than 76% of all consumers said that hearing carols and other holiday music in the store enhances their Yuletide shopping trip.
Shoppers’ good tidings and cheer, however, do not mean they’re willing to cut retailers any slack when it comes to poor service. Just over seven out of ten consumers (72%) disagreed or strongly disagreed with the statement: I am more understanding if a salesperson is rude during the busy holiday sales season.
In fact, 81% of consumers agreed or strongly agreed with the statement: I am more offended if a sales person is rude at a time when he or she should value my business.
“Pricing is important but it’s not everything. This research underscores how critical it is for retailers to make the overall holiday shopping experience memorable and delightful,” LoyaltyOne Vice President Dennis Armbruster said. “These results are illuminating, I think, for retailers who are unsure about the significance that consumers still attach to traditional elements of the holiday shopping experience, such as Santa and seasonal music,” he said.
“Additionally, this research should dispel any notion that a customer’s encounter with a sales person is less of a high-risk touch point during the holiday season hustle and bustle,” Armbruster said. “Retailers that fail to address poor service during the holidays jeopardize customer loyalty and risk significant revenue losses.”
Other highlights from this month’s survey of consumer attitudes reveal differences in millennial sentiments versus the general public on in-store holiday shopping:
- At 78%, young millennials (18-24) scored higher than any other age group for appreciating in-store carols and seasonal music
- 40% of young millennials and 31% of older millennials (25-34) said they had a poor shopping experience last year that ruined their holiday mood, versus 20% of the general population
- Just 53% of young millennials said they disagreed or strongly disagreed with the statement: I am more understanding if a salesperson is rude during the holidays, compared to 72% of the general population
- At 65%, older millennials were less patient with sales person rudeness than young millennials, but more patient than the general population
- 42% of older millennials and 37% of young millennials said an encounter with a condescending sales person would prevent them from returning to a store for holiday shopping, versus 32% for the general population.
In other highlights from the in-store holiday shopping research:
- Among the general population, 50% said an encounter with a sales person who took a “that’s not my department” attitude would prevent me from returning to a store, followed by 32% citing a condescending sales person, followed by 18% who said they would not return to a store after an encounter with a sales person who knew nothing about the item they were seeking
- Nearly one in three consumers (29%) said that each holiday shopping season there is at least one store that loses their business due to a rude salesperson or poor service.
The LoyaltyOne survey results are based on an online survey in November 2015 of 1,267 American consumers. The margin of error is +/- 3% at the 90-95% confidence level.
The AIR MILES® Reward Program teamed up in the fall with its Partners – some of Canada's most trusted and beloved brands – to launch a new initiative that celebrates and gives back to children's causes. Big Brothers Big Sisters of Canada was one of the lead children's charities selected for the AIR MILES® 'Better Bonus Event', which gave Canadians the opportunity to support children's causes through their everyday shopping.
Big Brothers Big Sisters of Canada is thrilled to be receiving a donation of more than $530,000 from AIR MILES. This represents the single largest annual corporate donation that any part of Big Brothers Big Sisters has ever received. The donation supports our work across the country and allows each of the 114 local Big Brothers Big Sisters agencies the opportunity to benefit, impacting youth across Canada.
"Big Brothers Big Sisters relies heavily on the support and generosity of individuals and companies in Canada. The Air Miles Better Bonus Event is a perfect example of a company that has truly leveraged its strengths by uniting their stakeholders and customers under one cause; children. This donation will have a significant positive impact on Big Brothers Big Sisters work and youth mentoring in Canada." comments Peter Coleridge, President and CEO of Big Brothers Big Sisters of Canada.
"Big Brothers Big Sisters of Canada is an organization that benefits so many lives across the country; we are proud that our Collectors and Partners were so passionate about supporting the good work they do in the community," says Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program. "We hope this donation goes a long way in furthering the development of youth from coast-to-coast."
The positive impact of mentoring for young Canadians is undeniable; imparting youth with self-confidence, a sense of belonging, positive health and well-being. Mentored youth thrive by establishing the foundation for healthy emotional and social development as they progress from childhood to adulthood. Additionally, youth who have had mentors are more likely to give back to others and their communities.
We are thankful to AIR MILES, their Partners, and Canadian shoppers who supported all the children's causes involved, through the Better Bonus Event. Big Brothers Big Sisters mentors young people in over 1,100 Canadian communities. This gift means more Canadian youth will have the opportunity to reach their full potential.
To learn more about this initiative, click here or join the conversation by following the hashtag: #AIRMILES4Change.
About Big Brothers Big Sisters
For more than one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our nation's youth by developing and implementing a wide range of mentoring programs. Serving as role models, mentors teach by example the importance of giving and giving back, of staying in school, and of having respect for family peers and community. Big Brothers Big Sisters of Canada provides quality mentoring services for more than 42,000 children and teenagers. Big Brothers Big Sisters currently has over 37,000 volunteer mentors working at 114 agencies that serve children in over 1,100 municipalities across the country. Learn how you can start something at www.bigbrothersbigsisters.ca
Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced that CBSM - Companhia Brasileira De Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program, in which LoyaltyOne holds a sizeable equity stake, has expanded into the metropolitan area of Rio de Janeiro, with a population of 6.3 million and the second-largest city in Brazil.
The dotz program operates in Belo Horizonte, Brasilia, Sao Paulo State Interior (Campinas), Fortaleza, Recife and Joao Pessoa,Santa Catarina, Sorocaba in Sao Paulo Interior, Goiania, Parana, Maceio and Vitoria. With the expansion into Rio de Janeiro, the program is operating in regions with an estimated population of more than 38 million.
In addition to the new market entry, dotz announced a multi-year, national agreement with Cencosud S.A, one ofLatin America's largest multi-brand retail conglomerates, with revenue of $15.48 billion (USD). Cencosud operates supermarkets, home improvement stores, shopping centers and department stores in Brazil, Argentina, Chile, Peru and Colombia. Today, Cencosud is the leading supermarket retailer in Brazil's northeast region and number three in the city of Rio de Janeiro.
Cencosud expects to issue dotz (points) to dotz coalition loyalty program members specifically at its Prezunic-branded supermarkets in Rio de Janeiro beginning in November 2015. Cencosud owns and operates more than 200 supermarkets and hypermarkets inBrazil including: Gbarbosa (in Sergipe, Alagoas and Bahia), Bretas (in Minas Gerais, Bahia and Goias), Perini (in Bahia), Mercantil Rodrigues (Bahia, Sergipe and Minas Gerais) and Prezunic (Rio de Janeiro). Details pertaining to potential brand roll-outs were not released.
The dotz coalition loyalty program is similar to the Canadian AIR MILES® Reward Program – consumers can join online or at multiple participating sponsor locations to collect points through the dotz coalition program. Consumers accumulate dotz points through everyday shopping, which can be redeemed for various rewards.
Dotz continues its growth trajectory, now with a collector base of more than 16 million consumers enrolled in the program, a more than 18 percent increase year-over-year.
"dotz's expansion into Rio de Janeiro marks a significant stage in the program's growth strategy," said Bryan Pearson, president of LoyaltyOne. "With more than 16 million members now collecting dotz throughout Brazil, the launch into the country's second-largest city, as well as the addition of a national grocer, should further accelerate the program's appeal to consumers. We anticipate this will open the door to further market growth opportunities with potential regional and national partners in high consumer-traffic regions."
"Our success growing dotz from its roots as a loyalty program with regional partners into a national coalition program inclusive of national bank and supermarket partners demonstrates our ability to enhance and evolve a program focused on delivering results to business partners and consumers alike," said Roberto Chade, President of Dotz. "We will continue to build upon our marketplace momentum to explore and deepen our reach across high-frequency consumer verticals and in new regions, as well as to expand our appeal to consumers across the country."
Brazil has the fifth-largest population in the world with more than 204 million citizens (versus approximately 35 million in Canada) and has the characteristics required to host a successful coalition loyalty program.