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Our core pillars –Diversity, equity and inclusion

AIR MILES is for everyone.

Our commitments

By 2025, diversity, equity and inclusion will be embedded in the way we work and the services we offer. Our DEI strategy includes tangible solutions and action items that strengthen the AIR MILES culture and enable our associates to succeed, innovate and be themselves.

Diversity, equity and inclusion success stories

See how we're advancing inclusion at AIR MILES

Our DEI program at AIR MILES has taken a data-driven approach to identifying opportunities and creating a foundation for continued growth. With the support of a strategic design firm, we launched our strategy in June 2021 and created a cross-functional implementation team to focus on three strategic pillars: Workforce, Culture and Product Inclusion & Accessibility.

Our associates lead the way

Our employee resource groups are grassroots organizations committed to highlighting different identities and perspectives.


  1. Our Women’s Leadership Initiative (WLI) advocates for a world in which women’s voices and leadership are essential to the success of any company.
  2. Our Pride @ AIR MILES team promotes a safe and inclusive working environment for all associates, regardless of sexual orientation, gender identity or gender expression.
  3. Our Black Employee Resource Group is focused on being a collective resource for Black associates at AIR MILES, proactively supporting and advocating while building community and sharing learnings.
  4. Our Toastmasters group helps associates to tackle their public speaking skills in a safe and welcoming setting. 

Our partners in diversity, equity and inclusion

the get real movement

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Discover our other core pillars



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Giving back

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Social impact

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