WisePlum

We help identify damaging experiences, quantify the financial risk, and craft innovative strategies.

Customer Experience at Electronics Store

Shoppers are looking at the big picture – you should be, too

Customers no longer evaluate your performance solely against your category competition, but against all their shopping interactions. Retailers that fail to capture and understand the entire path-to-purchase will disappoint customers and miss opportunities to innovate. WisePlum, a collaboration between LoyaltyOne and Verde Group, offers a new way to understand customer experiences.

Grocery Customer Experience

Negative experiences put an average of 16% of a retailer’s revenue at risk

Most companies rank improving customer experience as their top priority – but many aren’t equipped for the transformation. There’s no shortage of customer experience data, but insights too often turn out to be internally focused, expensive, difficult to decipher and hard to operationalize. Until now.

Answering one key question

WisePlum was created to answer one critical question: Where should a retailer invest in the customer experience to increase top-line revenue growth and market share? A SaaS-based research tool, WisePlum quantifies the revenue impact of three critical areas of your customer experience initiatives: your brand’s performance, your performance compared to competitors, and your performance compared to other retailers where your customers shop.
Wiseplum Team

A taste of WisePlum’s capabilities

Improving your customers’ experience is vital. Do you know where to focus your efforts to really keep them coming back? We’d love to help.

Learn more

Every product researched, store visited, item purchased, reward redeemed – we’re looking at your customers' experience from every angle, and turning it into actionable insights that boost your bottom line.

Learn more

Improving your customers’ experience is vital. Do you know where to focus your efforts to really keep them coming back? We’d love to help.

Learn more

Every product researched, store visited, item purchased, reward redeemed – we’re looking at your customers' experience from every angle, and turning it into actionable insights that boost your bottom line.

Learn more